´We have invested in capacity increase of both sanitaryware and faucet plants.´
- Atul Sanghvi, Executive Director, CERA Sanitaryware
Established in 1980, CERA Sanitaryware has been growing exponentially in recent years, despite the less-than-conducive realty environment. Here´s how: A brand legacy of 36 years; a network of over 1,600 distributors and 16,000 retailers; after-sales abilities with a full-fledged team of technicians; and product offerings with unmatched quality and innovative designs.
Atul Sanghvi, Executive Director, CERA Sanitaryware, shares, ´CERA has invested in capacity increase of both sanitaryware and faucet plants.´ Similarly, the company has invested in a tile manufacturing plant in Andhra Pradesh, where production has commenced. Sanghvi affirms, ´These actions are helping the company grow in tough situations.´ Further, heavy investments in marketing and brand building are helping the company gain market share while investments in modernisation and technology upgrade in sanitaryware and faucet plants are improving productivity and quality. ´The induction of 3D printing technology in both sanitaryware and faucet plants will help introduce new designs from concept to production in just weeks,´ he adds. Robotic technology is used for polishing in faucets and glazing in sanitaryware. Today, the company is introducing water-efficient fixtures and offers total home solutions - from sanitaryware, faucets and tiles to mirrors, cabinets, kitchen sinks, and more.