HAIQU, an engineered quartz surfaces brand, has unveiled the world’s largest seamless quartz slabs in Mumbai. Quartz is one of the hardest materials on the planet. Engineered Quartz surfaces use a scientifically calibrated mix of natural substances like quartz grains with resin to create a non-porous, super-strong material that can be developed in different colours, patterns, textures and finishes.
With a unique studio-led approach of manufacturing, Haiqu is creating fashion-inspired collections of Quartz Surfaces and the idea of Haiqu as a fashion brand for architectural material was conceived and brought to life by its two young Co-Founders, Siddhant Lunawath and Saumya Gattani. Both the founders spotted a gap in the architectural surfaces market and decided to explore the opportunity of creating a global brand that focuses on collaboration between the best in design and the finest technology.
“Quartz is a new-age product that is stronger, more hygienic and eco-friendly than natural stones like marble and granite. Quartz has now become the most popular choice worldwide for modern kitchens and bath spaces in both residential and commercial projects. Engineered Quartz surfaces use a scientifically calibrated mix of natural substances like quartz grains with resin to create a non-porous, super-strong material that can be developed in different colors, patterns, textures, and finishes,” said Gattani.
While other Quartz brands create smaller slabs and tiles in basic colours, Haiqu has added design, colourful patterns, and has even matched natural Italian marble and granite to create a much-differentiated product offering.
“It will also be collaborating with a prominent designer to release a signature collection in early 2020,” she further added.
“Being non-porous, engineered quartz is the perfect choice for kitchens and wet areas as it eliminates any chance of staining or bacterial growth. Its extreme hardness makes it scratch-resistant, unlike marble and granite that is prone to scratches, blemishes and stains, said Lunawath.
We have two production lines with a production capacity of 5 million sq ft. The total production capacity will be 7.5 million sq ft, of which, we are targeting 4 million for the Indian market. We will open a distribution centre in all metro cities in the first three months and next 6-12 months in all A category cities will be covered. We will gradually add more production lines looking to the demand,” he added.
Haiqu is a brand over three years in the making, with an investment of over $11 million to establish a state-of-the-art, globally benchmarked production setup in Udaipur, India. The finishing plant uses specialised Italian machinery by Breton to deliver premium polish to the quartz surfaces. The brand has previewed its collections in Europe and the US, and has already pre-sold 4.5 million sq ft of a product worth over $20 million.