RailTel join hands with a tech company to monetise Wi-Fi project
According to the agreement, revenue will be earned by extending multimedia infotainment services to rail passengers and monetizing Wi-Fi footfalls in one of the largest integrated public Wi-Fi networks in the world through targeted adverts. According to the announcement, this is India's first multi-year commercial deal to monetise captive users of public Wi-Fi networks through joint efforts. According to the agreement, the consortium managed by 3i Infotech would pay RailTel INR 0.14 million annually or 40% of income earned (whichever is higher).
As per 3i Infotech's estimation, the total revenue potential from the project is anticipated to be in excess of INR 2.5 million over a five-year period, with advertising serving as the primary driver of income and content/services-based revenue serving as a supporter. In India, there are currently 6,108 train stations with public Wi-Fi, and each day, more than 1.1 million different people log on to use it. According to the announcement, station Wi-Fi will advance consumers' digital experiences as a result of this joint agreement.