India is the second-largest ceramic tiles producer in the world, accounting for 7 per cent of global production. Increasing housing demand accounts for 70 per cent of the total tile demand in the country. Rising domestic consumption and exports will drive the ceramics industry, with major export markets being the Middle East and Europe; in fact, 20 per cent of the total ceramics export is shipped to Saudi Arabia. Initiatives like Make in India, Housing for All, Swachh Bharat and the Smart Cities Mission are expected to generate volume-driven growth, resulting in economies of scale.The Indian tiles, sanitaryware and bathroom fittings market size reached $ 8,124.8 million in 2022, and is expected to reach $ 12,750.4 million by 2028, according to IMARC Group, with a CAGR of 7.3 per cent. Rapid urbanisation, favourable government initiatives promoting housing and sanitation, consumer preferences for aesthetics and wellness, sustainability, and ongoing technological advancements and innovations are among the key factors driving market growth.Government schemes such as the Pradhan Mantri Aawas Yojna (PMAY) and Swachh Bharat are expected to play a pivotal role for the building materials segment, with cement, tiles and sanitaryware, paints and construction material companies all standing to benefit. Further, stricter implementation of GST will enhance growth prospects, especially for organised players. Also, the upward revision in customs duty from 10 per cent to 15 per cent on ceramic roofing and wall tiles will help domestic tile manufacturers and reduce import dependency. As the Government and local bodies are spending more on infrastructure and housing projects, demand from small towns and Tier 2 and 3 cities is increasing across sectors.  The Indian ceramic tiles industry is highly fragmented with Morbi (Gujarat) contributing 65-70 per cent of total production. The country is envisaged to be the second-largest tile producer in the world with ~14 per cent share and 2,550 msm production capacity (CY21). India is also the second-largest consumer of ceramic tiles in the world with more than 11 per cent share and 2,069 msm consumption annually (CY21). The country’s consumption has increased by 10 per cent in CY21 against ~7 per cent for world consumption. The Indian tiles industry is worth around Rs.527 billion with exports comprising close to 24 per cent of revenue. Indian ceramic tiles production and exports grew at a healthy pace in the past three years, even when global production declined. Morbi continued to grow and is now the second-largest ceramic cluster globally, with over 800 production units, many of which are export-oriented.KAJARIA CERAMICS  Kajaria Ceramics is the largest manufacturer of ceramic or vitrified tiles in India, with an annual aggregate capacity of 84.15 million sq m. The company has seven plants – at Sikandrabad in Uttar Pradesh, Gailpur and Malootana in Rajasthan, Srikalahasti in Andhra Pradesh, Balanagar in Telangana and two plants in Gujarat. It strives to deliver quality products and services to customers.The company’s tiles complement the distinctive style of customers and cater to the vast needs of the Indian audience. It caters to the specific needs of customers by producing different categories of tiles, including kitchen, bathroom, wall, floor and exterior wall tiles. The range of tiles is crafted with intense care and the choicest of materials.In FY2022-23, the company reported a total income of Rs 44.1555 billion, a growth of 18.3 per cent compared to Rs 37.3276 billion during FY2021-22. It posted a net profit of Rs 3.4450 billion, down 8.62 per cent against Rs 3.7698 billion for FY2021-22. The company reported an earnings per share (EPS) of Rs 21.62 per share, compared to `Rs 23.68. As on 31 March 2023, its net worth was `23.8580 billion.SOMANY CERAMICSFounded in 1968, Somany Ceramics Ltd is among the top 15 global giants in the ceramic industry and ‘Brand Somany’ is a household name in India for tiles and bathware. Today, the company is a complete solutions provider in decor with the widest product selection in all categories – ceramic (wall and floor tiles), polished vitrified tiles, glazed vitrified tiles, sanitaryware and bath fittings. It exports its products to over 55 countries across six continents.With a mission is to achieve customer delight through business innovation and cost-effectiveness, the company aims to stay ahead of the curve, creating trends instead of simply following them, constantly innovating rather than catching up. During FY2022-23, the company’s revenue stood at Rs 24.96 billion, 18.4 per cent higher compared to `21.08 billion in FY2021-22. Revenue increased from Rs 17.34 billion in FY2019 to Rs 24.96 million in FY2023. In the past five years, revenue has grown at a CAGR of 9.5 per cent. Net profit stood at Rs 669 million in FY2022-23, 28.4 per cent lower than Rs 934 million in FY2021-22. This compares to a net profit of Rs 606 million in FY2021 and Rs 195 million in FY2020. Total assets and liabilities stood at Rs 21 billion, as against Rs 20 billion during FY2022, a growth of 5 per cent.H&R JOHNSON INDIAWith a rich heritage of over 60 years, H&R Johnson India (HRJ India) is among India’s largest players in lifestyle solutions, with a wide range of offerings in tiles, bathroom products and engineered marble and quartz. Established in 1958, it has quietly embedded itself in various aspects of customers’ lives, with a vision to improve their lifestyles through its innovative products and services.HRJ is an integrated building materials company that manufactures tiles, sanitaryware, bath fittings and kitchens. It is India's most trusted tiling brand and is among the leading premium and designer tile brand in India, with a wide range of Indian and Italian tiles for all spaces at an affordable cost. Its felspar mines are self-owned and soluble salts die, punches and inks are manufactured inhouse, aimed at keeping the promise of quality assurance. HRJ has an extensive distribution network of nearly 1,300 dealers and 20 large-format Experience Centres across the country, making it easier to reach out to customers nationwide. It is known for its high-quality, design-led products, especially wall and floor tiles, and remains committed to providing superior-quality products while ensuring complete customer satisfaction. The company has over 10,000 sub-dealers, 35 branches and many House of Johnson wall and floor tile showrooms. It offers rapid after-sales support with a pan-India customer service. Known for its modern manufacturing units across strategic locations in India, its facilities employ the best technology from world leaders in tile manufacturing equipment. All its plants are ISO compliant with both 9001 and 14001 certifications as well as OHSAS 18001 certification.During FY2022-23, the company’s revenue grew by 8 per cent to Rs 24 billion. The EBITDA margin declined 7.3 per cent due to a steep rise in natural gas prices – it reported an EBITDA of Rs 1,760million. Tile sales volumes grew by 5.2 per cent to 55.8 million m2.