Trimble has announced the appointment of Anand Sirohi as Regional Sales Director – AECO (Direct Sales) for India and the SAARC region. In this role, Sirohi will lead the company’s direct sales strategy and drive business growth across the Architecture, Engineering, Construction and Operations (AECO) sector.Sirohi brings nearly three decades of experience in the AECO industry, with expertise in digital construction, large-scale infrastructure projects and enterprise engagement. Over close to 10 years at Trimble, he has strengthened key account relationships and collaborated across multiple Trimble divisions to support the delivery of several of India’s major infrastructure projects. He has also contributed to shaping policy mandates and accelerating the adoption of advanced construction technologies, helping build strong preference for Trimble solutions among government bodies.Commenting on the appointment, Harsh Pareek, Vice President, Direct Sales, AECO for APAC, said, “Anand’s deep understanding of the AECO ecosystem, combined with his experience of working closely with large customers, makes him well-suited to lead our direct sales efforts. As the industry increasingly moves towards digital and data-driven construction, Anand’s leadership will play a critical role in strengthening Trimble’s impact across India and the SAARC region.”Widely recognised for his industry knowledge, Sirohi has long-standing relationships across the C-suite and is known for translating technology into measurable business outcomes. Prior to joining Trimble in February 2016, he held leadership roles at Autodesk, Bentley Systems, Kampsax (COWI), Tele Atlas (TomTom) and HOPE Technologies.Responding to his appointment, Anand Sirohi said, “The construction industry is at a defining moment, with construction technologies reshaping how projects are planned and delivered. I look forward to working closely with our customers and teams to strengthen Trimble’s direct sales approach and support the industry’s transition.”Sirohi holds an MTech from IIT Kanpur and, before this appointment, served as Director – Key Accounts and Large Projects at Trimble, leading digital construction initiatives across India and the SAARC region. With this appointment, Trimble reiterates its focus on strengthening AECO leadership and advancing data-driven, digitally enabled construction across the region.