In recent years, disruptive forces have transformed how we think about entire industries. Spotify with music. Uber with transport. Netflix with TV and film.
Changes in technology and digitalisation have led a growing number of businesses to employ on-demand services, with organisations of all sizes outsourcing non-core activities. Flexible working, supported by a professional, on-demand workspace network, is now being discussed by senior leaders across functions including risk management, business development, human resources, marketing and strategy.
This workplace revolution has developed organically to meet the needs and expectations of the new way of working, designed to boost productivity and collaboration. The challenge for businesses is how to optimise this new landscape.
In recent surveys conducted by IWG, 18,000 business leaders from around the world gave their views on the future of work. The results suggest that we are reaching a tipping point. In 2016, 64 per cent of respondents said that enabling their employees to work from anywhere helped them recruit and retain top talent. Today, that figure is 80 per cent, and the same rate of increase is seen across much of the data.
The pace of technological change has also pushed many businesses to reassess static real estate. No longer constricted by a defined geographical area, flexible workspace offers the freedom to travel to potential clients. IWG’s offices are modern, impressive, and deliver on all requirements needed for a business to operate smoothly. High-spec IT, reliable Wi-Fi, catering, and professional staff come together to provide businesses with a seamless experience – wherever they are.
According to IWG, it understands that a standardised approach to office space doesn’t necessarily work for all businesses, which is why it caters to individual needs. There are notable financial benefits for businesses that make their permanent base a flexible workspace, including testing a new market and moving closer to suppliers. They can do all of this without committing to long leases and expensive relocation costs.
IWG’s clients operate across many industries and, like all businesses today, are in fierce competition to secure the best talent. A flexible, efficient workplace extends their reach to secure the best and brightest from anywhere in the world. It operates a subscription programme allowing customers to take advantage of its global network of co-working spaces across the world, as part of a monthly fee. Not only can flexible workspace help hire and retain great new talent, it can also help organisations grow, stay competitive, maximise profits, enter new markets and mitigate risk.
The workspace revolution is coming – and smart businesses are already reaping the benefits.