¨We push for a much higher volume of PPC cement compared to OPC cement.¨
- Deepak Khetrapal, Managing Director & CEO, Orient Cement
Established in 1979, Orient Cement, a CK Birla Group company, is a cost-effective cement producer catering to southern, western and central India. It will soon ramp up capacity from the current 5 mtpa to 8 mpta with its new plant in Gulbarga (a growth of 60 per cent), and eventually 15 mtpa by 2020. From product mix and quality upgrade to technological and marketing initiatives, the company is constantly innovating to deliver new-age solutions. It has greatly benefitted from its location - it can leverage volumes as it is close to multiple borders - as well as the strategy of addressing markets that are difficult, yet more stable, specifically independent house builders in rural and semi-urban India.
¨We´ve been unconventional and hired the best people available from varied backgrounds based on their talents, not industries,¨ shares Deepak Khetrapal, Managing Director & CEO, Orient Cement. ¨This has rejuvenated the organisation with fresh ideas. Also, we push for a much higher volume of PPC cement compared to OPC cement. Our sale of PPC last year was over 80 per cent compared to the industry average of 50 per cent.¨ Further, PPC cement, with its fly-ash component, is environment-friendly, in keeping with Orient Cement´s focus on conserving natural resources.