- Abhijit Gupta, Brand Leader & Managing Director, Case New Holland Construction Equipment India (CASE India)
The global compaction equipment market is set to grow to US$ 4.84 billion by 2021, at a 5 per cent CAGR, according to a report by Technavio. 'Considering India is on an upward growth in the infrastructure sector and owing to the development of tourism, buildings, highways, utilities, transportation and telecom, demand for compaction equipment is on the rise,' says Abhijit Gupta, Brand Leader & Managing Director, Case New Holland Construction Equipment India (CASE India). He shares more...
Tell us about your key offerings in compaction equipment.
CASE compactors are No. 1 in India, offering unmatched reliability, high centrifugal forces, 360o visibility along with excellent operator comfort. We recently upgraded the CASE 1107EX soil compactor featuring a new FPT Industrial S8000 3.9 litre engine that delivers 100 hp at 2,200 rpm and torque of 435 nm at 1,300 rpm. The turbo after cooled engine with internal exhaust gas recirculation ensures best-in-class fuel economy. The maximum applied force in the range of 34 tonne is among the best in the industry. The hydrostatic variable speed control ensures the CASE 1107EX travels at the perfect speed for every type of soil, resulting in a uniform compaction.
This high productivity comes with high reliability and serviceability. The easy to open engine hood provides excellent access to service points. The pump group located at the rear of the machine is easy to service. The outstanding all round visibility, together with the 90o rotating seat, makes it easy for the operator to control the rear wheel and front drum. It is also available with advanced features such as the compaction meter and Eagle Eye Telematics solution.
CASE recently delivered its 10,000th vibratory compactor, the only company to have achieved this milestone in India. With dual-drum drive technology, multiple amplitude and frequency combinations and impressive manoeuvrability, the CASE compaction product range is of top-class quality and perfectly suited for various applications.
What is the emphasis on R&D to meet the buyers' requirement?
CASE India focuses on continuous products development with the use of quality engines along with regular maintenance to improve the equipment's performance and increase fuel-efficiency and durability. We have an extensive network around 70 dealers with over 300 touch points across the country. With worldwide investment in R&D to the tune of Rs 7,113 crore, CASE has been showing a similar intent in its India operations as well.
Since April 2011, an investment in excess of US$ 50 million has flown into the Indian operations.
The company offers product support throughout CASE centres providing spare parts, manuals and technical support to minimise downtime and maintain production schedules. Further, we have introduced Customer-Driven Product Definition process, wherein we invite equipment users to participate in defining and improving new products. This further helps us understand customer needs to develop and test new models basis customer specifications. We also have dedicated training centres that organise training programmes. CASE India has factory trained technicians ensuring top-notch service professionals are working on equipment maintenance needs by providing a thorough service for the wear and tear of the machines.
What are your growth prospects for the industry and your company in the next fiscal?
We expect significant growth, and are positive in terms of increase in volume for the next year. Hence, we are bringing new products to cater to newer opportunities and customers. Our company sells and supports the complete family of construction equipment products, and with the market evolving, we offer our support by using our skills and expertise at their best.