Beginning from small start-ups to large business organisations, all of them require well designed business process management tool to be an efficient performer. The existing ERP software products in the market do not offer the degree of customer satisfaction required primarily in addressing customisation and reliability issues. As a result, users have not been able to realise their true potential. ITAakash sensed the opportunity in this segment and achieved this goal in a short span to stay competitive in the market, alongside an array of experienced big and small players .
What makes ITAakash products special and unique while the market is dominated by software giants?
The ITAakash development team went about its job systematically. First, it focused on customisation and reliability. Second, it developed new versatile java-based programming language. Third, it stayed focused on single industry vertical such as construction, real-estate and infra¡structure segment to establish its superiority as a product.
What makes ERP an essential tool for business organisations?
Decision-makers while engaged in analysing growth and performance of companies, invariably attribute the organisation´s health to external factors such as competition from market, global economic situation, poor vendor selection, etc. Organisations have little control over such external factors. However, we have realised that it is the internal resource management constraints caused by undefined roles and responsibilities which is largely responsible for an organisation's health.
A well structured ERP brings combined experience of many departments to a common platform so that decision making is broad based and effective. It strengthens inter and intra departmental communication, improves reporting methods and equips the decision-makers with real time data analysis of key business indicators.
What is the most important USP of the ERP product?
We have a strong programming technique tool apart from management logic. The software is based on rapid development technology developed by highly skilled individuals from IIT-Bombay and experts from industry. The programme has features that convert business logic into programmable codes, which allows software development within very less man hours. As a result of customised ERP solution, implementation time is effectively reduced to 50 per cent compared to existing products in the business.
The product development has its root in understanding the management logic based on the ´Theory of Constraints´, which in turn indicate that businesses without sound process management tool struggle with delays, errors in data management and interpretation, leading to penalties, etc.