GROHE SPA unveils live water display at Delhi airport
Products

GROHE SPA unveils live water display at Delhi airport

GROHE has unveiled a live display of GROHE SPA, its premium showering collection, at Terminal 3 of Delhi International Airport. The installation, on view from October to December 2026, brings the brand’s bathroom design and technology offerings to a high-footfall public space.

The company describes the activation as a world first for GROHE SPA and a departure from conventional showroom-based product experiences. Designed as an immersive Aqua Sanctuary, the display draws on themes of water, design and wellbeing, allowing travellers to explore the collection and its personalised showering solutions.

GROHE SPA combines German engineering, minimalist design and technology to create customised showering experiences. The airport installation aims to introduce travellers to the role of bathroom design in comfort and wellbeing.

“The bathroom category is shifting from functional consumption towards experience-led engagement, with design, technology and wellbeing increasingly shaping how consumers evaluate premium solutions. With our installation at Delhi International Airport, we wanted to bring that feeling of calm into an unexpected setting,” said Priya Rustogi, Managing Director, India, LIXIL IMEA.

The initiative reflects the brand’s focus on engaging consumers beyond conventional retail spaces. Through the three-month installation, GROHE aims to increase product visibility and provide travellers with an opportunity to interact with its premium portfolio.

GROHE has unveiled a live display of GROHE SPA, its premium showering collection, at Terminal 3 of Delhi International Airport. The installation, on view from October to December 2026, brings the brand’s bathroom design and technology offerings to a high-footfall public space.The company describes the activation as a world first for GROHE SPA and a departure from conventional showroom-based product experiences. Designed as an immersive Aqua Sanctuary, the display draws on themes of water, design and wellbeing, allowing travellers to explore the collection and its personalised showering solutions.GROHE SPA combines German engineering, minimalist design and technology to create customised showering experiences. The airport installation aims to introduce travellers to the role of bathroom design in comfort and wellbeing.“The bathroom category is shifting from functional consumption towards experience-led engagement, with design, technology and wellbeing increasingly shaping how consumers evaluate premium solutions. With our installation at Delhi International Airport, we wanted to bring that feeling of calm into an unexpected setting,” said Priya Rustogi, Managing Director, India, LIXIL IMEA.The initiative reflects the brand’s focus on engaging consumers beyond conventional retail spaces. Through the three-month installation, GROHE aims to increase product visibility and provide travellers with an opportunity to interact with its premium portfolio.

Related Stories

Gold Stories

Next Story
Real Estate

IHCL signs 140-key Taj resort in Meghalaya

The Indian Hotels Company (IHCL) has signed an agreement to develop a 140-key Taj resort at Barapani in Meghalaya. The conversion project, being undertaken in partnership with Umiam Hotels, will be located on the banks of Umiam Lake.Suma Venkatesh, Executive Vice-President – Real Estate and Development, IHCL, said the project would strengthen the company's presence in the Northeast and complement its existing portfolio by supporting a travel circuit connecting Guwahati, Barapani and Shillong.The resort will include an all-day dining restaurant, a specialty restaurant, a bar, a café and a lo..

Next Story
Real Estate

IHCL signs 140-key Taj resort in Meghalaya

The Indian Hotels Company (IHCL) has signed an agreement to develop a 140-key Taj resort at Barapani in Meghalaya. The conversion project, being undertaken in partnership with Umiam Hotels, will be located on the banks of Umiam Lake.Suma Venkatesh, Executive Vice-President – Real Estate and Development, IHCL, said the project would strengthen the company's presence in the Northeast and complement its existing portfolio by supporting a travel circuit connecting Guwahati, Barapani and Shillong.The resort will include an all-day dining restaurant, a specialty restaurant, a bar, a café and a lo..

Next Story
Real Estate

Haworth showcases India-made workplace solutions at ORGATEC India 2026

Haworth will showcase its workplace solutions at ORGATEC India 2026, scheduled from 19 to 21 November at the Jio World Convention Centre, Mumbai. Under the theme ‘Future of Workspaces. Build for Those Who Build India’, the company will present its approach to workplace design, manufacturing in India and product longevity.At the centre of its showcase will be ‘Workplace Through the Senses’, an experiential display exploring how colour, lighting, acoustics and materials influence comfort, focus, collaboration and employee wellbeing. The booth will bring together solutions from Haworth, B..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code