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Concrete Player
Rashid Merchant, Associate Vice President-Marketing, Development & Special Products, RMC Readymix (India) (division of Prism Cement Ltd) is a post graduate in engineering construction and management from VJTI and a corporate member of the Institute of Concrete Technology, UK. He has a varied experience of more than 23 years with almost 18 years spent in various functions of the concrete industry in India and Dubai. His strong acumen for the RMC business garnered profitability for the regions under his purview. Heading the technical department of the company came as a fresh and welcome challenge that was handled adroitly, much to the advantage of the business. His present assignment includes establishing the company products and marketing them in newer markets. Under his leadership, the company has also evolved a whole new series of value added concretes known as ´RMC specials´.