+
Motul announces new car engine oil campaign
OIL & GAS

Motul announces new car engine oil campaign

Motul, a premium synthetic engine oil brand, announced the launch of its latest TV commercial (TVC) campaign. The campaign highlights Motul’s premium car engine oil product portfolio, featuring the newly launched 8000 Perfomax, 8000 SUV, and the legendary 300V, all of which are fully synthetic engine oils engineered to deliver unparalleled performance.

The campaign's creative execution taps into Motul's rich racing heritage, delivering the same high-performance standards to enhance everyday driving experiences. The TVC showcases how Motul enables vehicles to overcome road obstacles with the same ease as a race car on a track. The obstacles in the commercial symbolize the challenges faced on Indian roads, reinforcing the message that Motul products ensure top-notch performance in all conditions.

Commenting on the campaign, Nagendra Pai, CEO of Motul India & South Asia, said, “At Motul, we are committed to bringing the best of racing technology to everyday driving. Our latest TVC reflects this commitment by demonstrating how our products, particularly the 8000 Series (Perfomax & SUV) made for India, deliver a race-like performance in the most challenging local road conditions. We are thrilled to introduce our revamped range of high-performance engine oils to the Indian market, a testament to our ongoing dedication to innovation and excellence.”

Preetam Goswami, Director Marketing- Motul India & South Asia, added, “Through this campaign, we want to amplify Motul’s unique story of connecting racetrack to everyday road track. In the motorcycle segment, Motul’s premium fully synthetic engine oils are synonymous with cruising, racing & off-road bikes and the intent is to extend the same for our car engine oil range too. With Motul, superior engine protection is a given; but the brand promise is an enhanced driving experience that reflects the Motul’s motorsport heritage.”

Sameet Ali Soni, Executive Creative Director, VML commented on the campaign, “Motul is an iconic engine oil brand. However, it is often perceived as a brand that is available only for motorcycle engine oils. To break this misconception and increase awareness we felt why not leverage Motul’s association with motorsports. Even though people do not drive on racetracks daily; life is a race, and racetracks are aspirational for anyone driving cars. This commercial, uses the classic technique of juxtaposing the racetrack and the road. We shot the ad at the Buddh F1 Circuit in Greater Noida and had various hurdles that appear on the road like a handcart guy, animals and even a Baraat that actually come on the track, thus adding to the overall quirk and madness, while landing the point that you get a race-like performance from your car on road-like conditions.”

Motul, a well-established name in the Indian bike engine oil market, is now set to strengthen its foothold in the car engine oil segment with this campaign. The campaign will be rolled out across TV channels & digital platforms, ensuring maximum reach and awareness.

Here is the link to the new TVC campaign: https://www.youtube.com/watch?v=ZCcaZkENm9A

Your next big infra connection is waiting at RAHSTA 2025 – Asia’s Biggest Roads & Highways Expo, Jio World Convention Centre, Mumbai. Don’t miss out!

Motul, a premium synthetic engine oil brand, announced the launch of its latest TV commercial (TVC) campaign. The campaign highlights Motul’s premium car engine oil product portfolio, featuring the newly launched 8000 Perfomax, 8000 SUV, and the legendary 300V, all of which are fully synthetic engine oils engineered to deliver unparalleled performance. The campaign's creative execution taps into Motul's rich racing heritage, delivering the same high-performance standards to enhance everyday driving experiences. The TVC showcases how Motul enables vehicles to overcome road obstacles with the same ease as a race car on a track. The obstacles in the commercial symbolize the challenges faced on Indian roads, reinforcing the message that Motul products ensure top-notch performance in all conditions. Commenting on the campaign, Nagendra Pai, CEO of Motul India & South Asia, said, “At Motul, we are committed to bringing the best of racing technology to everyday driving. Our latest TVC reflects this commitment by demonstrating how our products, particularly the 8000 Series (Perfomax & SUV) made for India, deliver a race-like performance in the most challenging local road conditions. We are thrilled to introduce our revamped range of high-performance engine oils to the Indian market, a testament to our ongoing dedication to innovation and excellence.” Preetam Goswami, Director Marketing- Motul India & South Asia, added, “Through this campaign, we want to amplify Motul’s unique story of connecting racetrack to everyday road track. In the motorcycle segment, Motul’s premium fully synthetic engine oils are synonymous with cruising, racing & off-road bikes and the intent is to extend the same for our car engine oil range too. With Motul, superior engine protection is a given; but the brand promise is an enhanced driving experience that reflects the Motul’s motorsport heritage.” Sameet Ali Soni, Executive Creative Director, VML commented on the campaign, “Motul is an iconic engine oil brand. However, it is often perceived as a brand that is available only for motorcycle engine oils. To break this misconception and increase awareness we felt why not leverage Motul’s association with motorsports. Even though people do not drive on racetracks daily; life is a race, and racetracks are aspirational for anyone driving cars. This commercial, uses the classic technique of juxtaposing the racetrack and the road. We shot the ad at the Buddh F1 Circuit in Greater Noida and had various hurdles that appear on the road like a handcart guy, animals and even a Baraat that actually come on the track, thus adding to the overall quirk and madness, while landing the point that you get a race-like performance from your car on road-like conditions.” Motul, a well-established name in the Indian bike engine oil market, is now set to strengthen its foothold in the car engine oil segment with this campaign. The campaign will be rolled out across TV channels & digital platforms, ensuring maximum reach and awareness. Here is the link to the new TVC campaign: https://www.youtube.com/watch?v=ZCcaZkENm9A

Next Story
Infrastructure Transport

68 Jammu-Katra Trains Cancelled Amid Rain Damage

Jammu and Katra railway services remain severely affected as Northern Railway announced the cancellation of 68 trains—both incoming and outgoing—until 30 September, due to extensive track damage caused by heavy rains and flash floods. Meanwhile, 24 trains are scheduled to resume operations gradually.The Jammu railway division has experienced a complete halt in services for the past eight days, following track misalignment and breaches at several points along the Pathankot–Jammu section. Torrential rainfall since 26 August led to widespread flooding and damage, stranding hundreds of passe..

Next Story
Infrastructure Transport

Bangalore Metro MD Reviews Reach 6 and Phase 2A Progress

Bangalore Metro Rail Corporation Limited (BMRCL) Managing Director, Dr J Ravishankar, IAS, conducted inspections of key metro corridors on 29 and 30 August, reviewing the progress of Reach 6 (Pink Line) and Phase 2A (Blue Line).On 30 August, the inspection covered Reach 6, a 21.39-km corridor stretching from Kalena Agrahara to Nagawara, with 18 stations. This stretch is part of Phase 2 of the Bangalore Metro project. Dr Ravishankar assessed the status of civil works, finishing, track laying, and system integration between Kalena Agrahara and MG Road.Earlier, on 29 August, the MD inspected Phas..

Next Story
Infrastructure Urban

Kerala Spends Rs 200 Billion During Onam Celebrations

The Kerala state government incurred expenditure totalling Rs 200 billion during the recent Onam season, covering regular financial obligations such as salaries and pensions, as well as festival-related allowances and subsidies, according to Finance Minister K N Balagopal.Of the total spend, Rs 121 billion was allocated towards salaries, pensions, bonuses, and festival allowances for government employees and pensioners. A further Rs 18 billion was disbursed as welfare pensions benefiting 6.2 million recipients, helping households manage festive costs.Food Kits and Festival AllowancesTo support..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?