Motul announces new car engine oil campaign
OIL & GAS

Motul announces new car engine oil campaign

Motul, a premium synthetic engine oil brand, announced the launch of its latest TV commercial (TVC) campaign. The campaign highlights Motul’s premium car engine oil product portfolio, featuring the newly launched 8000 Perfomax, 8000 SUV, and the legendary 300V, all of which are fully synthetic engine oils engineered to deliver unparalleled performance.

The campaign's creative execution taps into Motul's rich racing heritage, delivering the same high-performance standards to enhance everyday driving experiences. The TVC showcases how Motul enables vehicles to overcome road obstacles with the same ease as a race car on a track. The obstacles in the commercial symbolize the challenges faced on Indian roads, reinforcing the message that Motul products ensure top-notch performance in all conditions.

Commenting on the campaign, Nagendra Pai, CEO of Motul India & South Asia, said, “At Motul, we are committed to bringing the best of racing technology to everyday driving. Our latest TVC reflects this commitment by demonstrating how our products, particularly the 8000 Series (Perfomax & SUV) made for India, deliver a race-like performance in the most challenging local road conditions. We are thrilled to introduce our revamped range of high-performance engine oils to the Indian market, a testament to our ongoing dedication to innovation and excellence.”

Preetam Goswami, Director Marketing- Motul India & South Asia, added, “Through this campaign, we want to amplify Motul’s unique story of connecting racetrack to everyday road track. In the motorcycle segment, Motul’s premium fully synthetic engine oils are synonymous with cruising, racing & off-road bikes and the intent is to extend the same for our car engine oil range too. With Motul, superior engine protection is a given; but the brand promise is an enhanced driving experience that reflects the Motul’s motorsport heritage.”

Sameet Ali Soni, Executive Creative Director, VML commented on the campaign, “Motul is an iconic engine oil brand. However, it is often perceived as a brand that is available only for motorcycle engine oils. To break this misconception and increase awareness we felt why not leverage Motul’s association with motorsports. Even though people do not drive on racetracks daily; life is a race, and racetracks are aspirational for anyone driving cars. This commercial, uses the classic technique of juxtaposing the racetrack and the road. We shot the ad at the Buddh F1 Circuit in Greater Noida and had various hurdles that appear on the road like a handcart guy, animals and even a Baraat that actually come on the track, thus adding to the overall quirk and madness, while landing the point that you get a race-like performance from your car on road-like conditions.”

Motul, a well-established name in the Indian bike engine oil market, is now set to strengthen its foothold in the car engine oil segment with this campaign. The campaign will be rolled out across TV channels & digital platforms, ensuring maximum reach and awareness.

Here is the link to the new TVC campaign: https://www.youtube.com/watch?v=ZCcaZkENm9A

Motul, a premium synthetic engine oil brand, announced the launch of its latest TV commercial (TVC) campaign. The campaign highlights Motul’s premium car engine oil product portfolio, featuring the newly launched 8000 Perfomax, 8000 SUV, and the legendary 300V, all of which are fully synthetic engine oils engineered to deliver unparalleled performance. The campaign's creative execution taps into Motul's rich racing heritage, delivering the same high-performance standards to enhance everyday driving experiences. The TVC showcases how Motul enables vehicles to overcome road obstacles with the same ease as a race car on a track. The obstacles in the commercial symbolize the challenges faced on Indian roads, reinforcing the message that Motul products ensure top-notch performance in all conditions. Commenting on the campaign, Nagendra Pai, CEO of Motul India & South Asia, said, “At Motul, we are committed to bringing the best of racing technology to everyday driving. Our latest TVC reflects this commitment by demonstrating how our products, particularly the 8000 Series (Perfomax & SUV) made for India, deliver a race-like performance in the most challenging local road conditions. We are thrilled to introduce our revamped range of high-performance engine oils to the Indian market, a testament to our ongoing dedication to innovation and excellence.” Preetam Goswami, Director Marketing- Motul India & South Asia, added, “Through this campaign, we want to amplify Motul’s unique story of connecting racetrack to everyday road track. In the motorcycle segment, Motul’s premium fully synthetic engine oils are synonymous with cruising, racing & off-road bikes and the intent is to extend the same for our car engine oil range too. With Motul, superior engine protection is a given; but the brand promise is an enhanced driving experience that reflects the Motul’s motorsport heritage.” Sameet Ali Soni, Executive Creative Director, VML commented on the campaign, “Motul is an iconic engine oil brand. However, it is often perceived as a brand that is available only for motorcycle engine oils. To break this misconception and increase awareness we felt why not leverage Motul’s association with motorsports. Even though people do not drive on racetracks daily; life is a race, and racetracks are aspirational for anyone driving cars. This commercial, uses the classic technique of juxtaposing the racetrack and the road. We shot the ad at the Buddh F1 Circuit in Greater Noida and had various hurdles that appear on the road like a handcart guy, animals and even a Baraat that actually come on the track, thus adding to the overall quirk and madness, while landing the point that you get a race-like performance from your car on road-like conditions.” Motul, a well-established name in the Indian bike engine oil market, is now set to strengthen its foothold in the car engine oil segment with this campaign. The campaign will be rolled out across TV channels & digital platforms, ensuring maximum reach and awareness. Here is the link to the new TVC campaign: https://www.youtube.com/watch?v=ZCcaZkENm9A

Next Story
Infrastructure Urban

DCPC Prepares for Special Campaign 5.0 with Focus on E-Waste

The Department of Chemicals and Petrochemicals (DCPC), Ministry of Chemicals and Fertilisers, is gearing up for Special Campaign 5.0, to be held from 2nd to 31st October 2025. The initiative will focus on e-waste disposal as per MoEFCC’s E-Waste Management Rules 2022, space optimisation, and enhancing workplace efficiency across field offices.Special Campaign 4.0, conducted between October 2023 and October 2024, delivered notable results in record management, grievance redressal, scrap disposal, and cleanliness drives.Key outcomes of Special Campaign 4.0Records management: 2,443 physical fil..

Next Story
Real Estate

BlackRock India Leases 1.4 Lakh Sq Ft in Bengaluru

BlackRock Services India, the domestic arm of global asset manager BlackRock, has leased 1.4 lakh sq ft of office space at IndiQube Symphony in Bengaluru, according to Propstack data. The 10-year deal is valued at around Rs 4.10 billion.The lease, among the largest transactions in India’s co-working sector, highlights the growing preference of global institutions for flexible office providers. The agreement, commencing October 1, 2025, covers ground plus five floors in KNG Tower 1 at Ashoknagar, MG Road — one of Bengaluru’s prime commercial hubs.As per the lease document, BlackRock will ..

Next Story
Infrastructure Transport

L&T Bags Rs 25–50 Bn Order for Mumbai-Ahmedabad Bullet Train Track Works

Larsen & Toubro’s (L&T) Transportation Infrastructure business has secured an order valued between Rs 25 crore and Rs 50 billion from the National High Speed Rail Corporation Limited (NHSRCL) for the Mumbai-Ahmedabad High Speed Rail (MAHSR) corridor.The contract, Package T1, involves the design, supply, construction, testing, and commissioning of 156 route km of high-speed ballastless track on a Design-Build Lump Sum Price basis. The stretch runs from Mumbai’s Bandra-Kurla Complex to Zaroli village in Gujarat and includes 21 km of underground track and 135 km of elevated viaduct.Se..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?