Jsw Steel
Equipment

Jsw Steel

JSW Steel Ltd is the flagship company of the diversified $ 12 billion JSW Group, which has a leading presence in steel, energy, infrastructure, cement and sports, among others. From a single manufacturing unit in the early 1980s, today JSW Steel is one of the leading integrated steel companies in In...

JSW Steel Ltd is the flagship company of the diversified $ 12 billion JSW Group, which has a leading presence in steel, energy, infrastructure, cement and sports, among others. From a single manufacturing unit in the early 1980s, today JSW Steel is one of the leading integrated steel companies in India with an installed capacity of 18 mtpa. Its manufacturing facility in Vijayanagar, Karnataka, is the largest single location steel-producing facility in India with a capacity of 12 mtpa. The company has been at the forefront of cutting-edge technology and innovation with strategic collaborations with global technology leaders to offer high-value special steel products for various applications across construction, infrastructure, automobile, appliances and other sectors. JSW Steel has been consistently ranked among the top 10 steel producers in the world by World Steel Dynamics for more than a decade. Jayant Acharya, Director – Commercial, Marketing & Corporate Strategy, JSW Steel, shares more on the company, its legacy, plans and prospects…. What is a key parameter that has contributed to you being among the most admired brands in construction? We go beyond the frontiers of just manufacturing and selling steel. Our journey has been achieved through state-of-the-art plants, processes and products, a satisfied customer base spread across the globe and a strong focus on operational efficiency with lowest conversion costs. How did you fare against the backdrop of the pandemic? Most of the impact was felt in Q1 FY20-21. As manufacturing activities were severely affected by the lockdown across India, we increased our international business sharply. We reviewed expansion plans and spends and enhanced operational efficiencies through digitalisation, and capacity and yield optimisation at our plants through internal cost controls. After Q2 FY 21, all our plants and processes were operating at almost full capacity. Apart from resulting in increased share in certain segments, we were able to better our sales in Q2 and Q3 FY over the previous year. What do your customers value most about you? The open and transparent approach with which we conduct our business. Are your products priced higher than your competitors? Our products and services are best in class as they follow international quality standards. While prices generally conform to the competition in a given region, owing to the huge customisation and product diversity JSW brings to the table, some of our high-end products have been able to create a niche in the market with a USP. Tell us about your plans for FY21-22 that will enhance your ‘admiration quotient’. FY22 is a key year of transition for us with additional capacities nearing completion. We are also excited by our superior product mix with high-value steel products for myriad applications. Overall, we are very well aligned with the Prime Minister’s vision of “self-reliant India”.

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