31% Women Buy Homes for Investment: Anarock Survey

28 Feb 2025 CW Team

"With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors," says Anuj Puri, Chairman - ANAROCK Group. "Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the H2 2022 edition. Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to."

For at least 70 per cent women survey respondents, real estate is the most preferred investment asset class, against 65 per cent in the H2 2022 edition and 57 per cent in the pre-Covid (H2 2019) survey. Women's preference for stock market investment has declined to just 2 per cent in H2 2024, from over 20 per cent in H2 2022.

"Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing," says Puri. "The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8 per cent in the H2 2022 survey to slightly over 12 per cent in the H2 2024 edition." The survey also tracks women homebuyers' budget preferences - in H2 2024 survey. At least 52 per cent women respondents preferred premium or luxury homes priced >Rs 90 lakh. In the H2 2022 survey, about 47 per cent women respondents picked this budget category. 33 per cent aspiring women homebuyers look for properties priced between Rs 90 lakh and Rs1.5 crore, while 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore. Interestingly, at least 8 per cent prefer to buy homes priced >Rs 2.5 crore - a strong testament to the growth of India's women HNI contingent.

Demand for newly launched properties is on the rise - over 18 per cent of the survey's women respondents now prefer under-construction homes, against 10 per cent in the H2 2022 survey. Their preference for the instant gratification of ready-to-move-in homes had declined to 29 per cent in the H2 2024 survey, from 48 per cent in H2 2022. This is a clear indicator of a strengthening investment approach among India's women property buyers. It also highlights that the fact that most new launches are by large and listed developers gives them confidence to back cheaper under-construction properties with an eye on future profits.

While women have always been the key decision-makers in the home buying process in India, they now increasingly make independent, individual property purchases, according to the latest ANAROCK Consumer Sentiment Survey from H2 2024. A significant majority of them are end-users, though investors are not far behind. With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors, says Anuj Puri, Chairman - ANAROCK Group. Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the H2 2022 edition. Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to. For at least 70 per cent women survey respondents, real estate is the most preferred investment asset class, against 65 per cent in the H2 2022 edition and 57 per cent in the pre-Covid (H2 2019) survey. Women's preference for stock market investment has declined to just 2 per cent in H2 2024, from over 20 per cent in H2 2022. Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing, says Puri. The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8 per cent in the H2 2022 survey to slightly over 12 per cent in the H2 2024 edition. The survey also tracks women homebuyers' budget preferences - in H2 2024 survey. At least 52 per cent women respondents preferred premium or luxury homes priced >Rs 90 lakh. In the H2 2022 survey, about 47 per cent women respondents picked this budget category. 33 per cent aspiring women homebuyers look for properties priced between Rs 90 lakh and Rs1.5 crore, while 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore. Interestingly, at least 8 per cent prefer to buy homes priced >Rs 2.5 crore - a strong testament to the growth of India's women HNI contingent. Demand for newly launched properties is on the rise - over 18 per cent of the survey's women respondents now prefer under-construction homes, against 10 per cent in the H2 2022 survey. Their preference for the instant gratification of ready-to-move-in homes had declined to 29 per cent in the H2 2024 survey, from 48 per cent in H2 2022. This is a clear indicator of a strengthening investment approach among India's women property buyers. It also highlights that the fact that most new launches are by large and listed developers gives them confidence to back cheaper under-construction properties with an eye on future profits.

Infrastructure Urban

10 Mar 2026

MRF To Invest Rs 53 bn In Tamil Nadu Tyre Plant

MRF has signed a memorandum of understanding with the Tamil Nadu government to establish a greenfield manufacturing facility for automotive tyres and allied products at Sipcot Industrial Park in Sivaganga district. The plant will be the company's fourth in the state after units in Tiruvottiyur, Perambalur and Arakonam. The proposed project envisages an estimated investment of about Rs 53 billion (bn) over 12 years and is expected to generate direct employment for approximately 1,000 people. The memorandum is non-binding and subject to sanction of a customised incentive package, infrastructure ..

Building Material

10 Mar 2026

UltraTech Appoints Jayant Dua As MD-Designate For 2027

UltraTech Cement has appointed Jayant Dua as managing director (MD) designate who will take charge in 2027, the company announced. The appointment signals a planned leadership transition at one of the country's largest cement manufacturers. The board has set a clear timeline for the handover and has framed the move as part of a structured succession plan. Jayant Dua will be referred to as MD after assuming the role and will be responsible for overseeing operations, strategy and growth initiatives across the company's network. The company said the designation follows established governance norm..

Infrastructure Transport

10 Mar 2026

Ramky Wins Rs 14.0184 bn EPC Contract for Dighi Port Project

Ramky Infrastructure Limited has entered into an Engineering, Procurement and Construction (EPC) agreement with Maharashtra Industrial Township Limited (MITL) to deliver infrastructure works for Dighi Port Industrial Area (DPIA) Phase I under the Delhi Mumbai Industrial Corridor (DMIC). The contract value is Rs 14.0184 bn inclusive of GST and Operations and Maintenance (O&M) revenues. The project requires completion within 930 days from the appointed date. MITL is a special purpose vehicle formed with equity participation of the Government of India and the Maharashtra State Government to devel..