Sanghvi Group unveils new brand Sanghvi Parrsssva

Real estate buyers in India are often wary and trust very few names with their life’s savings and long-cherished dreams of owning a home. Top among these names in Mumbai is the three-decade old Sanghvi Group of Companies. At a well-attended get-together held in Mumbai, the legacy of Sanghvi Group unveiled their Brand – Sanghvi Parrsssva. The company also inaugurated the ‘Seema Sanghvi Welfare Foundation’ and announced a series of social causes that they would support throughout their new journey. The brand logo was unveiled by Ramesh Sanghvi, Chairman & Managing Director of the Sanghvi Parrsssva Group, along with actress and former Miss Universe Sushmita Sen. The evening also saw the felicitation of Lt Swati Mahadik, an inspiring example of grit and courage for all Indians. Also marking their debut in the real estate fraternity were the Sanghvi Group’s GenNext, Vama and Prarthana Sanghvi, whose speeches received an enthralling applaud. The Sanghvi Group, always in line with the times, revamped its branding with a sparkling new legacy Sanghvi Parrsssva logo that represents both, its legacy as well as promising future. The group also unveiled the ‘Seema Sanghvi Welfare Foundation’, an ode to the memory of the late Seema Sanghvi, the sister of the Chairman & Managing Director who held the cause of girl education close to her heart. The trust will sponsor a series of social causes beginning with the education of daughters of martyred soldiers. The highlight of the evening was the felicitation of Lt Swati Mahadik, who was commissioned into the Army in late 2017. Lt Mahadik is the brave wife of late Colonel Santosh Mahadik, who was martyred in 2015 and was posthumously conferred with the Shaurya Chakra for his bravery. She rose above her circumstances and joined the army, bringing pride not just to her two children and family, but the entire nation. Said Ramesh Sanghvi, Chairman & Managing Director of the Sanghvi Parrsssva Group of Companies, “It’s a proud moment for us today! With the launch of Sanghvi Parrsssva, we aim to continue our brand legacy and trust that we have earned over the years and have worked so hard to build. We have revamped our brand identity and infused new blood into the organisation to help us stay innovative and fresh. Our new identity will take forward our many future projects with great gusto. My daughters join me today and I can’t explain the happiness it brings to me seeing them shine and take our business ahead. Our family is exceptionally excited about the Seema Sanghvi Welfare Foundation, dedicated to my dear sister who would’ve been ecstatic to see her name attached to the cause. We are also honoured to have two brave women with us, Lt Mahadik and Sushmita Sen, who stand for everything the group is trying to achieve – resilience, individuality and the courage to stand out.” Said actress Sushmita Sen, “I am really happy to be a part of Sanghvi Parrsssva’s brand launch not just because of what they have been doing over the years; but because of the exceptional journey they have begun on this stage today. I am especially proud of the work that the Seema Sanghvi Welfare Foundation has chosen to undertake. I salute the bravery of Lt Mahadik, what she has achieved is exceptional! As a mother of two daughters myself, I am honoured to be here sharing the stage with her today. The Sanghvi Parrsssva Group of Companies is doing a splendid job and I wish them all the very best!” The event was hosted by popular RJ Karan Singh Rathore, who kept the gathering entertained through the evening. Later, the invitees exchanged notes and words over refreshments. The inspiring evening left the attendees hopeful about the future that Sanghvi Parrsssva Group of Companies is leading to build, where luxurious homes are affordable, and girls of martyred soldiers can reach for the stars, empowered by the group’s humanitarian efforts.