Minimalist Hotels has announced plans to expand its presence by launching 20 new properties over the next two years. The lifestyle hospitality brand aims to raise Rs 200 million to fund this phase of growth, with a focus on culturally rich and high-potential destinations such as Varanasi, NCR, Rajasthan, Goa, Mumbai, Uttarakhand, and Chandigarh.

This strategic expansion comes amid a positive outlook for the Indian hotel industry, which is projected to grow from USD 15.67 billion in 2024 to USD 22.41 billion by 2030, at a compound annual growth rate (CAGR) of 9.32 per cent. Boutique and mid-scale lifestyle hotels, especially in Tier 1 and Tier 2 cities, are poised to be key drivers of this growth, fuelled by increasing domestic tourism and a rising demand for Bleisure (business + leisure) travel.

Currently operating across 200,000 sq. ft. of built-up area, Minimalist Hotels plans to add another 700,000 sq. ft., bringing its total portfolio to approximately 1 million sq. ft. This growth will be underpinned by investments in strengthening operational systems and building a centralised corporate framework to manage the expanded footprint.

Each new hotel will maintain Minimalist’s hallmark Japandi design aesthetic—merging Japanese minimalism with Scandinavian functionality. The brand also integrates curated community experiences, such as DJ nights, coffee raves, fitness run clubs, and co-working hubs, in response to evolving traveller preferences for socially immersive and purpose-driven stays.

Over the past seven years, Minimalist Hotels has hosted more than 150,000 guests. Notably, 50 per cent of staff are locally hired, reinforcing the brand’s commitment to regional employment and culturally rooted hospitality.

A unique feature across all properties is the co-branded in-house café, FIKA Coffee Co. With a consistent design identity and menus tailored to local tastes, FIKA delivers a balanced culinary experience that reflects both brand ethos and regional character.

Speaking on the expansion, CEO Gautam Munjal stated, “Our vision is to redefine lifestyle hospitality by combining minimalist design, functionality, and local culture with global appeal. As tourism grows, we see the opportunity to scale thoughtfully and offer modern travellers comfort, authenticity, and meaningful connection.”