Playing for growth in sports infrastructure

A one-stop solution providing end-to-end sports infrastructure, Rayzon Global LLP has worked with some of the biggest names in the public and private sectors. CEO Vivek Parekh remains upbeat about the increasing awareness of sports in the country and opines that people are starting to see what’s available all over the world and aspiring to have similar facilities back home. What is your take on awareness of sports infrastructure in India? In my opinion, the level of awareness regarding the benefits of sports facilities or infrastructure has skyrocketed over the last decade. We are conditioned since childhood to have an interest in sports as there is some importance placed on it in school. However, bringing elite athletes into competitive conditions requires access to world-class sports infrastructure; better infrastructure contributes to better athletes. Our government has made various efforts and introduced initiatives for people to indulge in and view their favourite sports. If you look at the numbers, stadiums are being built rapidly in India. To read the full interaction, CLICK HERE.