Vedanta Metal Bazaar Simplifies MSME Metal Buying

01 Jul 2026 CW Team

Vedanta Metal Bazaar, Vedanta Group’s non-ferrous metals e-store, is supporting MSMEs by bringing procurement, pricing, financing, logistics and technical assistance onto a single digital platform. The platform aims to make metal buying more transparent, efficient and accessible for smaller manufacturers.

In FY26, around 600 customers placed over 30,000 orders worth nearly USD 5 billion through the e-store. More than 450 MSMEs used the platform for metal procurement, generating nearly USD 440 million in transaction value. The platform also facilitated over Rs 16 billion in channel financing for more than 100 MSMEs, helping improve liquidity and support just-in-time delivery.

Vedanta Metal Bazaar offers more than 1,200 stock-keeping units across aluminium, zinc, lead and copper. Its features include transparent list-based pricing, live LME-linked metal prices, hedging options, integrated logistics, collateral-free financing through banking and fintech partners, and technical guidance through Vedanta’s Centre of Excellence.

The e-store provides products such as aluminium ingots, billets, wire rods, rolled products, copper cathodes, copper rods, zinc alloys and lead ingots. It also offers Vedanta’s low-carbon product range, including Restora aluminium and EcoZen zinc. Its Zinc Moolya module allows customers to view, book and lock real-time zinc prices in Indian Rupees.

MSMEs account for nearly half of all active customers on the platform, which serves sectors including electrical, automotive, steel, extrusion, industrial components, solar, galvanising, battery and packaging. The platform has a customer satisfaction rating of 4.5 out of 5 on the web portal and 4.6 out of 5 on the Play Store.

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