Hexalog has appointed a new Assistant Vice President (AVP) to support its international expansion and product-led growth strategy across global trade corridors.

The AVP will lead the development and scaling of new cross-border logistics products, with a focus on high-impact international trade lanes and emerging corridors. The role includes identifying unmet market needs, shaping product strategy, enabling new trade lanes and driving strategic partnerships aligned with the company’s growth agenda.

The appointee will oversee product development, market expansion, trade-lane enablement and commercial initiatives, working with technology, operations and business teams to ensure execution. The position supports Hexalog’s objective of strengthening its presence across B2C and C2C cross-border segments, while expanding into new geographies and service lines.

“The candidate brings a well-rounded understanding of cross-border markets, consumer brand logistics, and product development. We see this as a strong strategic fit as we look to unlock new international trade lanes and address unserved needs in the B2C and C2C logistics space. Their experience in building and scaling global networks will be instrumental in strengthening our product offerings and market presence,” said Dibyanshu Tripahti, CEO & Co-Founder of Hexalog.

The company said the role will accelerate market entry, enhance service reliability and improve unit economics across new trade lanes.