K Raheja Corp unveils Diwali film on inclusion and relationships
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K Raheja Corp unveils Diwali film on inclusion and relationships

K Raheja Corp has unveiled its Diwali film, ‘Akkad Bakkad’, which explores inclusion and the role of shared experiences in building relationships. Set at Raheja Jade City, a residential project by K Raheja Corp Homes in Airoli, the film centres on a group of children who create a rangoli using building blocks to make it accessible to a visually impaired girl.

The story follows the children as they redraw a rangoli that is accidentally damaged by a young girl. Instead of recreating it with colours, they use building blocks to trace its pattern in raised outlines, allowing the girl to experience the design through touch. She completes the rangoli by adding the final light.

The film draws on the Group's message, ‘Building structures is our identity. Building relationships is our legacy’, highlighting how shared spaces and everyday interactions can foster a sense of belonging.

Commenting on the campaign, Cheryl D’Souza-Waldiya, Vice President and Head – Corporate Communications, K Raheja Corp, said the Group chose to tell a story about how building blocks can create experiences that bring people together, rather than focus on the scale of its developments.

Conceptualised by K Raheja Corp’s Corporate Communications team, ‘Akkad Bakkad’ is directed by Alok Sutar, with music produced by Sanket Sane.

Watch the film:

K Raheja Corp has unveiled its Diwali film, ‘Akkad Bakkad’, which explores inclusion and the role of shared experiences in building relationships. Set at Raheja Jade City, a residential project by K Raheja Corp Homes in Airoli, the film centres on a group of children who create a rangoli using building blocks to make it accessible to a visually impaired girl.The story follows the children as they redraw a rangoli that is accidentally damaged by a young girl. Instead of recreating it with colours, they use building blocks to trace its pattern in raised outlines, allowing the girl to experience the design through touch. She completes the rangoli by adding the final light.The film draws on the Group's message, ‘Building structures is our identity. Building relationships is our legacy’, highlighting how shared spaces and everyday interactions can foster a sense of belonging.Commenting on the campaign, Cheryl D’Souza-Waldiya, Vice President and Head – Corporate Communications, K Raheja Corp, said the Group chose to tell a story about how building blocks can create experiences that bring people together, rather than focus on the scale of its developments.Conceptualised by K Raheja Corp’s Corporate Communications team, ‘Akkad Bakkad’ is directed by Alok Sutar, with music produced by Sanket Sane.Watch the film:

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