We consider India as the most important emerging market

Souma Ray, Director, Haulotte India Pvt Ltd Haulotte India Pvt Ltd, being one of the main full range manufacturer of Aerial Access Platforms in the world, is a leading player India, commanding a market share of around 35 per cent and further plans to expand in future. Believing in the growth potential of the Indian Aerial Access Equipment industry in future, Souma Ray, Director, Haulotte India Pvt Ltd, shares more on the sector and the company's offerings. What is your outlook on the Indian Mobile Aerial Access Equipment industry? The Indian Aerial Work Platform (AWP) industry is still in its fledgling state. Although the demand of AWPs across various sectors are steadily growing, the use of such equipment has to be made mandatory for safe working at heights. Haulotte adopts a competitive pricing strategy for the Indian market, to make the best value proposition. Share the company's offerings for the Indian market in the AWP segment? We consider India as the most important emerging market. So, we opened a full-fledged subsidiary in the country to reaffirm our commitment to Indian customers. We are confident that growth for Mobile Aerial Access Platforms will be exponential in future. We are a leading full range manufacturer of Access Equipment globally, and in India, we offer: Aerial Work Platforms - Seven products range over 60 models: Articulating booms, from 12 to 41 m working height. Scissors lift, from 6 to 18 m working height, equipped with Rough Terrain diesel for outside applications or silent electric for interior use. Telescopic booms, from 14 to 43 m working height. Vertical masts, from 6 to 10 m; for outdoor and indoor. Push around, from 7 to 14 m working height; light compact machine designed for fragile floor surfaces. Trailer booms, from 12 to 26 m; compactness and lightweight allow them to be towed to any site. Telehandler range - The Haulotte Telehandler offers maximum stability, unmatchable handiness giving operational flexibility, progressiveness and precision. With wealth of on-board technology, it is also endowed with the power of a diesel engine and the versatility of its many accessories. Its general ergonomics improve visibility and allow easy maintenance. It includes eight models: 10 m working height; with maximum lift capacity - 3,200 kg, 3,500 kg, 4,000 kg, 5,200 kg and 7,000 kg. 14 m working height; with maximum lift capacity 3,600 kg and 4,000 kg. 17 m working height; with maximum lift capacity 3,600 kg and 4,000 kg. Highlight the application of your AWPs. Haulotte AWPs are universally used across sectors like infrastructure, construction, power, mining, manufacturing, hotels, malls, hospitals, etc. Our machines come to use when there is a need to work at height, safely and productively. Haulotte Access equipment are manufactured as per European CE standards confirming to EN280 in terms of safety. There are safety cutoff systems, which prevent the machine to be overloaded or work at an outreach. Further, our R&D team works relentlessly to incorporate the best safety features in our machines to make them safe as well as give optimum performance. One recent technological advancement in our diesel boom lifts is the Entrapment Prevention System, ACTIV' Shield© Bar. This is a secondary guarding system that ensures safety and can be reset from the platform itself, saving time and money. Which is the priority market for you in India? India being a emerging market, we cannot limit ourselves to particular sectors.With an impetus on infrastructure, the AWP segment is set to grow. Power is another major sector where we are seeing major growth. Tell us about your tie-ups with dealers in India. Haulotte Group's strategy is driven by customer proximity. Our customers are serviced by our PAN-India distributor Gemini Power Hydraulics Pvt Ltd and our Regional Resellers Shakti Equipment Pvt Ltd, Gloline Equipment Pvt Ltd and Jaypee Engineering & Hydraulic Equipment Company Ltd. All rental companies are directly catered by us because the rental sector has a huge potential. How do you fulfill the Indian market requirements? Requirements of AWPs are defined by height and application. Based on these parameters, the suitable variant is chosen and offered. We do an application study for our customers to suggest them the best suitable machine. (Communication by the management of the company)