Media Guru

K avishta T, Manager-Marketing, Green Tree Homes and Ventures, has over six years of experience in brand building and advertising in Singapore and India. She considers advertising in the real estate industry to be challenging as the product is not an impulse buy. We create and sell an experience here, more than just a product.She believes inconsistency across all mediums - in terms of messaging and visual imaging. In today's extremely cluttered advertising space, it pays to have a well thought of campaign and media plan. Moreover, on a positive note, she states that the industry is booming and the company will continue to venture into untested categories. And of course, as cliched as it sounds, a happy and satisfied customer is always the end target.