Valueline Unveils Collection in Sanitaryware by the Artceram

12 May 2025 CW Team

Valueline, a leader in premium home solutions since 2002, continues to redefine luxury interiors through its curation of globally acclaimed brands. Presenting the Chic Collection and the Jolie Freestanding Basin by The Artceram, by the iconic Italian brand renowned for revolutionizing contemporary bathroom design. This new range brings a fresh and fine perspective to modern bathroom spaces, blending minimal aesthetics with sophisticated luxury.

The Chic Collection reimagines the bathroom as a space for visual storytelling, offering wall-hung, rimless sanitaryware that celebrates exposed chrome or gold hinges, rather than concealing them. Drawing inspiration from the twentieth century of Art Déco forms and modern sensibilities, Chic comes in a trio of luxurious finishes - Portoro Gold, Bronze Armani, and Calcutta. Each delivering a distinct mood and texture, ideal for contemporary interiors. These pieces effortlessly blend with the beauty of furniture and fittings, allowing homeowners and designers to introduce bold visual contrast and tactile sophistication into private spaces.

Complementing the chic collection is the Jolie Freestanding Basin, a sculptural statement composed of the basin and pedestal, joined by a signature metal ring available in chrome, gold, and matte black. Available in monochrome and two-tone variants, these collections are the functional centrepieces that elevates the everyday spaces and speaks of refined designs.

Rooted with the Artceram’s innovation and sustainability, the Chic Collection is now available at Valueline reimagines contemporary bathware with its timeless elegance and durability.

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