Hard Worker from Ramco Cements Wins Twin Golds at ET Shark Awards

Hard Worker, the construction chemicals brand from The Ramco Cements Limited, emerged as a double Gold winner at the ET Brand Equity Shark Awards 2025 – South Chapter, held recently at Taj Wellington Mews. The recognition reinforces the brand’s strong connect with audiences through culturally relevant and insight-driven communication.

The awards highlight how Hard Worker campaigns successfully engaged audiences across markets by addressing real-world construction challenges. A distinct, culturally grounded brand tone enabled the communication to resonate strongly across both television and digital platforms. The wins recognise Hard Worker’s performance across TV and digital media under the Campaign Brilliance categories at the ET Brand Equity Shark Awards – South Chapter.

The brand’s communication strategy focuses on simplifying complex on-site decisions and presenting product usage and performance in a relatable language for the construction ecosystem. The twin Gold awards were secured in the TV Marketing Campaign category for the Hard Worker Eco Plaster film, and in the Humour-Based / Meme Marketing Campaign category for the combined Hard Worker Eco Plaster and Hard Worker Tile Fix films.

Commenting on the achievement, A.V. Dharmakrishnan, Chief Executive Officer, Ramco Cements, said the company’s approach has always been centred on understanding on-site challenges and delivering the right product for the right application, a philosophy that shapes its manufacturing, innovation and engagement with the construction ecosystem.

Adding to this, Balaji K. Moorthy said the awards validate the authenticity of Hard Worker’s voice and reaffirm the brand’s commitment to championing real craftsmanship while delivering solutions that empower the workforce building the nation.

Supreme Court Clears NBCC to Complete 16 Stalled Supertech Projects

In a significant relief to thousands of homebuyers, the Supreme Court of India has upheld the order of the National Company Law Appellate Tribunal (NCLAT) directing NBCC to complete 16 stalled residential projects of debt-ridden Supertech Ltd.The apex court, in its final order delivered on February 5, 2026, restrained all courts and tribunals from passing any directions that could stall or obstruct the execution of the NBCC-led completion plan. The decision impacts nearly 51,000 homebuyers who have been awaiting possession of their flats for over a decade.Years of delaySupertech launched and p..

Telecom Underpins India's AI Revolution, MoS Says

At the India AI Impact Summit, the Minister of State for Communications and Rural Development said that telecom infrastructure constitutes the foundational layer of the country's artificial intelligence ecosystem and described connectivity as a form of sovereignty. He argued that inclusive digital connectivity is central to India's technological leadership and the empowerment of citizens. The address framed telecom as essential not merely for communication but for enabling AI-driven opportunities across sectors. He noted that broadband subscribers rose from 60 million (60 mn) in 2014 to one bi..

India and Ireland Deepen Digital and Telecom Cooperation

India and Ireland held a bilateral meeting in New Delhi in which the Union Minister for Communications, Jyotiraditya Scindia, led the Indian delegation and Jack Chambers led the Irish delegation. The meeting at Sanchar Bhawan sought to deepen cooperation in telecommunications, digital infrastructure, emerging technologies and regulatory collaboration. Senior officials from the Department of Telecommunications and Ireland's Commission for Communications Regulation attended to chart a roadmap for future networks. Both sides noted complementarities between India's scale and rapid deployment capab..