Hard Worker from Ramco Cements Wins Twin Golds at ET Shark Awards

Hard Worker, the construction chemicals brand from The Ramco Cements Limited, emerged as a double Gold winner at the ET Brand Equity Shark Awards 2025 – South Chapter, held recently at Taj Wellington Mews. The recognition reinforces the brand’s strong connect with audiences through culturally relevant and insight-driven communication.

The awards highlight how Hard Worker campaigns successfully engaged audiences across markets by addressing real-world construction challenges. A distinct, culturally grounded brand tone enabled the communication to resonate strongly across both television and digital platforms. The wins recognise Hard Worker’s performance across TV and digital media under the Campaign Brilliance categories at the ET Brand Equity Shark Awards – South Chapter.

The brand’s communication strategy focuses on simplifying complex on-site decisions and presenting product usage and performance in a relatable language for the construction ecosystem. The twin Gold awards were secured in the TV Marketing Campaign category for the Hard Worker Eco Plaster film, and in the Humour-Based / Meme Marketing Campaign category for the combined Hard Worker Eco Plaster and Hard Worker Tile Fix films.

Commenting on the achievement, A.V. Dharmakrishnan, Chief Executive Officer, Ramco Cements, said the company’s approach has always been centred on understanding on-site challenges and delivering the right product for the right application, a philosophy that shapes its manufacturing, innovation and engagement with the construction ecosystem.

Adding to this, Balaji K. Moorthy said the awards validate the authenticity of Hard Worker’s voice and reaffirm the brand’s commitment to championing real craftsmanship while delivering solutions that empower the workforce building the nation.

Lucknow Metro East-West Corridor Consultancy Contract Awarded

The Uttar Pradesh Metro Rail Corporation has awarded the first construction-related consultancy contract for the Lucknow Metro East West Corridor to a joint venture of AYESA Ingenieria Arquitectura SAU and AYESA India Pvt Ltd. The firm was declared the lowest bidder for the Detailed Design Consultant contract for Lucknow Metro Line-2 under Phase 1B and the contract was recommended following the financial bid. The contract is valued at Rs 159.0 million (mn), covering design services for the corridor. Lucknow Metro Line-2 envisages the construction of an 11.165 kilometre corridor connecting Cha..

Div Com Kashmir Urges Fast Tracking Of Jhelum Water Transport Project

The Divisional Commissioner of Kashmir has called for the fast-tracking of the Jhelum water transport project, urging district administrations and relevant agencies to accelerate planning and clearances. In a meeting convened at the divisional headquarters, the commissioner instructed officials from irrigation, public health engineering and municipal departments to prioritise the project and coordinate survey and design work. The directive emphasised removal of administrative bottlenecks and close monitoring to ensure timely mobilisation of resources and contractors. Officials were told to in..

Interarch Reports Strong Q3 And Nine Month Results

Interarch Building Solutions Limited reported unaudited results for the third quarter and nine months ended 31 December 2025, recording strong revenue growth driven by execution and a robust order book. Net revenue for the third quarter rose by 43.7 per cent to Rs 5.225 billion (bn), compared with Rs 3.636 bn a year earlier, reflecting heightened demand in pre-engineered building projects. The company’s total order book as at 31 January 2026 stood at Rs 16.85 bn, supporting near-term visibility. EBITDA excluding other income for the quarter increased by 43.2 per cent to Rs 503 million (mn),..