‘Cherish’ anointed as Colour Of The Year by Asian Paints
In the aftermath of the pandemic, homes are now playing multiple roles of workspaces, school, entertainment zones and restaurants. People have more value for their casa and these times have changed the way people live, value the present, cherish the moments they’re in.
The Colour Of The Year Is..
Nurturing, humble and fresh, Ivy League 7585 restores that sense of balance which we dearly seek. A colour that not only comforts but breathes life into our spaces. A colour that allows us to feel fleeting joys, our reasons to smile. And so, for 2021, the Colour of the Year is ‘Cherish’.
This shade of soft mint green restores a sense of balance and gives a slight nudge towards growth a hint of blue that stands for revitalisation.
With Asian Paints ColourNext, the brand aims to inspire a multitude of design disciplines in this new year. The Colour of the Year, Cherish, is a restorative yet effervescent shade that’s both enduring and uplifting. It brings restless minds to a place of hope as we imagine a better world and a balanced self.
Ajmera Realty launches tree drive on Environment Day
Ajmera Realty & Infra India marked World Environment Day with a large-scale tree plantation initiative—Plant-with-Purpose—across its projects in Mumbai and Bangalore. The drive was inaugurated at Ajmera Manhattan and Ajmera Greenfinity in Wadala, with senior company officials and residents in attendance. The campaign encourages residents to embrace eco-conscious, self-reliant lifestyles by growing useful plants and trees within their communities. Horticulture expert Devendra Bhekar guided residents on creating and maintaining green spaces. Ajmera Realty planted over 500 trees..
Twaron®-reinforced tyre powers Brunel’s solar race car
Teijin Aramid’s Twaron® with circular content will debut in Bridgestone’s race tyres for the 2025 Bridgestone World Solar Challenge, supporting the Brunel Solar Team’s Nuna 13 car. This marks the first use of the recycled-content aramid in a high-performance race tyre. The Twaron®-reinforced belts help enhance durability, reduce rolling resistance, and maintain lightweight strength—critical for the 3,000-km solar race across Australia. Bridgestone combines this with ENLITENTM tech and other recycled inputs to maximise environmental and performance outcomes. Teijin Aramid, a..
Kamdhenu Paints launches new wood coating range
Kamdhenu Paints has launched a comprehensive premium wood coating range designed for both interior and exterior applications. The collection includes high-performance solutions like Kamwood 2K PU for a rich matt or high-gloss finish, Kamwood 1K PU for clarity and stain protection, and the Kamwood Melamyne system for a smooth, durable finish. Also featured are Kamwood Wood Stains, which enhance wood grains with vibrant colour, and NC Sanding Sealer for high-build grain filling. The range is supported by Kamwood Thinners for ease of application and optimal finish. Saurabh Agarwal, MD, ..
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