Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities
Interiors

Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities

With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”


Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.


These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.


Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”



With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”

Next Story
Resources

Ajmera Realty launches tree drive on Environment Day

Ajmera Realty & Infra India marked World Environment Day with a large-scale tree plantation initiative—Plant-with-Purpose—across its projects in Mumbai and Bangalore. The drive was inaugurated at Ajmera Manhattan and Ajmera Greenfinity in Wadala, with senior company officials and residents in attendance. The campaign encourages residents to embrace eco-conscious, self-reliant lifestyles by growing useful plants and trees within their communities. Horticulture expert Devendra Bhekar guided residents on creating and maintaining green spaces. Ajmera Realty planted over 500 trees..

Next Story
Resources

Twaron®-reinforced tyre powers Brunel’s solar race car

Teijin Aramid’s Twaron® with circular content will debut in Bridgestone’s race tyres for the 2025 Bridgestone World Solar Challenge, supporting the Brunel Solar Team’s Nuna 13 car. This marks the first use of the recycled-content aramid in a high-performance race tyre. The Twaron®-reinforced belts help enhance durability, reduce rolling resistance, and maintain lightweight strength—critical for the 3,000-km solar race across Australia. Bridgestone combines this with ENLITENTM tech and other recycled inputs to maximise environmental and performance outcomes. Teijin Aramid, a..

Next Story
Building Material

Kamdhenu Paints launches new wood coating range

Kamdhenu Paints has launched a comprehensive premium wood coating range designed for both interior and exterior applications. The collection includes high-performance solutions like Kamwood 2K PU for a rich matt or high-gloss finish, Kamwood 1K PU for clarity and stain protection, and the Kamwood Melamyne system for a smooth, durable finish. Also featured are Kamwood Wood Stains, which enhance wood grains with vibrant colour, and NC Sanding Sealer for high-build grain filling. The range is supported by Kamwood Thinners for ease of application and optimal finish. Saurabh Agarwal, MD, ..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?