Game changer

Kushal Bajaj, Executive Director, Geeta Aluminium Co Pvt Ltd (Geeta Group), looks after the corporate and strategic affairs of the company, which include business development, finance decisions, marketing, legal and logistics. He plays a major role in setting-up infrastructure with new business models and up-to-date technological advances for the company, which is primarily engaged in the domains of marketing, distribution and fabrication of aluminum windows and doors. Under his leadership, the company has explored several nationwide markets for system window business, and has also become actively associated with the Indo-German Chamber of Commerce and its exhibitory arm Fensterbau Frontale India, Bombay Metal Exchange, among others. Bajaj has introduced the concept of aluminium window and door showrooms in India under the aegis of 'Geeta Gallery', through which an end consumer or a window professional can touch or feel the product before purchasing it. He has also been instrumental in changing the perception of how Indian consumers think about aluminium windows. Bajaj's strong conviction and positive energy has indeed helped the company sustain positively in the growing competitive market.