JSW Cement, the building-materials division of JSW Group, a prominent steelmaker in India, is said to be in talks with German cement company Heidelberg Materials to purchase its cement businesses in India, which produces 13.4 million tonnes annually. The building materials industry in India, which is the world's second-largest cement market in terms of capacity and consumption, is highly regional and dependent on freight. In mergers and acquisitions, profitability-linked enterprise valuation multiples are often determined by manufacturing proximity to the end-consumption market. Contact: JSW CementWebsite: www.jswcement.in