The Tamil Nadu government is set to launch a new cement brand Valimai, at a subsidised price in the open market through Tamil Nadu Cement Corporation (Tancem). Tancem is already producing and selling Arasu cement at prices much cheaper than private brands. Thangam Thennarasu, Tamil Nadu Minister for Industries, while announcing the Valimai brand, said that since March this year, cement cost had surged by 4.7 per cent due to coal shortage, the cost increase for coal and transit costs for coal imports. 30,000 tonnes of cement would be marketed monthly in the initial phase to decrease the retail price. In one or two weeks, Tancem will launch the new brand Valimai.Contact: Tamil Nadu Cement Corporation (Tancem).Email: www.tancem.in