DLF's success in small towns: Plotted developments drive demand
Real Estate

DLF's success in small towns: Plotted developments drive demand

DLF, the leading real estate developer in the National Capital Region, has expanded its presence into tier 3 markets with a successful 10-acre plotted development project in Panipat, Haryana. Remarkably, the project sold out within an hour of its launch, generating Rs 2 billion in revenue and highlighting the growing demand for quality residences in smaller towns.

Other prominent developers like Godrej, Eldeco, Trident Realty, Mapsko, M3M, and Alpha have also initiated projects in towns such as Alwar, Sonepat, Panipat, and Meerut, indicating a trend towards smaller town developments.

In response to the delay of large-scale projects in this financial year, DLF has shifted its focus to plotted and low-rise developments to generate revenue. Market sources reveal that there is substantial demand for plotted projects within 2-3 hours' driving distance from Delhi, leading to the success of projects like the one in Panipat.

DLF has capitalised on opportunities, such as monetising old land in Panipat, selling the project at a premium of 15-25% compared to its competitors. Since October 2020, DLF has sold low-rise apartments worth Rs 76.50 billion in the NCR and Panchkula. The company plans to launch projects worth Rs 200 billion in the current fiscal year, including significant projects in Gurgaon and Mumbai.

Moreover, the development of new rapid train corridors and tolled peripheral expressways connecting small towns like Meerut, Karnal, Alwar, Palwal, Bahadurgarh, and Sonepat to Delhi has significantly reduced commute times. This, coupled with the rise in corporate presence and organised-sector working population in Delhi, has led to increased traction for both residential and commercial properties in the outlying areas of the NCR.

The trend towards hybrid work cultures has encouraged people to move back to their hometowns, driving residential property demand in areas within 2-3 hours by car from their main city base. Shorter travel times allow property owners to utilise their second homes more frequently, leading to year-round occupancies and boosting the economy of these semi-agrarian settlements north of Delhi.

Furthermore, proposed infrastructural developments, such as the extension of the rapid rail line between Delhi and Panipat to Karnal, promise to enhance property development in these once-overlooked regions. These advancements not only facilitate easier movement within the NCR's outskirts but also create new opportunities for economic development and investment.

DLF, the leading real estate developer in the National Capital Region, has expanded its presence into tier 3 markets with a successful 10-acre plotted development project in Panipat, Haryana. Remarkably, the project sold out within an hour of its launch, generating Rs 2 billion in revenue and highlighting the growing demand for quality residences in smaller towns. Other prominent developers like Godrej, Eldeco, Trident Realty, Mapsko, M3M, and Alpha have also initiated projects in towns such as Alwar, Sonepat, Panipat, and Meerut, indicating a trend towards smaller town developments. In response to the delay of large-scale projects in this financial year, DLF has shifted its focus to plotted and low-rise developments to generate revenue. Market sources reveal that there is substantial demand for plotted projects within 2-3 hours' driving distance from Delhi, leading to the success of projects like the one in Panipat. DLF has capitalised on opportunities, such as monetising old land in Panipat, selling the project at a premium of 15-25% compared to its competitors. Since October 2020, DLF has sold low-rise apartments worth Rs 76.50 billion in the NCR and Panchkula. The company plans to launch projects worth Rs 200 billion in the current fiscal year, including significant projects in Gurgaon and Mumbai. Moreover, the development of new rapid train corridors and tolled peripheral expressways connecting small towns like Meerut, Karnal, Alwar, Palwal, Bahadurgarh, and Sonepat to Delhi has significantly reduced commute times. This, coupled with the rise in corporate presence and organised-sector working population in Delhi, has led to increased traction for both residential and commercial properties in the outlying areas of the NCR. The trend towards hybrid work cultures has encouraged people to move back to their hometowns, driving residential property demand in areas within 2-3 hours by car from their main city base. Shorter travel times allow property owners to utilise their second homes more frequently, leading to year-round occupancies and boosting the economy of these semi-agrarian settlements north of Delhi. Furthermore, proposed infrastructural developments, such as the extension of the rapid rail line between Delhi and Panipat to Karnal, promise to enhance property development in these once-overlooked regions. These advancements not only facilitate easier movement within the NCR's outskirts but also create new opportunities for economic development and investment.

Next Story
Building Material

Suraj Estate Wins Euromoney Award for India’s Best Residential Developer

"Suraj Estate Developers Limited has received the Euromoney Real Estate Award 2025 for ‘India’s Best Residential Developer’, positioning the company among globally benchmarked leaders in the sector. The recognition reflects its four-decade legacy in delivering high-quality residential and redevelopment-led projects across South Central Mumbai. The Euromoney Real Estate Awards, presented by the London-based Euromoney magazine, are widely regarded as one of the most credible global assessments of performance in real estate, banking and finance. Winners are selected through surveys of inte..

Next Story
Building Material

Lloyds Metals, Tata Steel Sign MoU to Explore Strategic Collaboration

"Lloyds Metals and Energy Limited has signed a non-binding Memorandum of Understanding with Tata Steel Limited to evaluate potential areas of strategic cooperation across mining, logistics, pelletisation and steelmaking. The MoU was signed by B Prabhakaran, Managing Director of Lloyds Metals, and Mr T V Narendran, CEO and Managing Director of Tata Steel. The partnership framework aims to leverage the natural operational synergies between both companies and assess opportunities in greenfield steel projects, iron ore mining, slurry pipeline infrastructure, pellet manufacturing in iron ore–ric..

Next Story
Building Material

IndiaAI, Gujarat Govt Host Regional Conclave Ahead of 2026 AI Summit

The IndiaAI Mission under the Ministry of Electronics and Information Technology, along with the Government of Gujarat and IIT Gandhinagar, convened a Regional Pre-Summit Event at Mahatma Mandir, Gandhinagar. The initiative is part of the build-up to the India–AI Impact Summit 2026, scheduled for 15–20 February 2026 at Bharat Mandapam, New Delhi. The conclave brought together senior policymakers, technology leaders, researchers and industry practitioners to examine how AI can accelerate economic, digital and social transformation across sectors. The programme focused on the overarching th..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Open In App