Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities
Interiors

Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities

With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”


Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.


These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.


Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”



With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”

Next Story
Infrastructure Urban

India To Invest $37 Billion To Boost Petrochemical Capacity

India is set to become a major global player in the petrochemicals industry, driven by a planned capital expenditure of $37 billion (Rs 3.1 trillion) aimed at reducing import dependency and enhancing self-sufficiency, according to S&P Global Ratings.In its latest report titled “First China, Now India: Self-Sufficiency Goals Will Add To Petrochemicals Supply”, S&P said India’s large-scale capacity expansion—mirroring China’s earlier push—will likely intensify oversupply pressures in Asia’s petrochemical markets.Currently the world’s third-largest petrochemical consumer a..

Next Story
Infrastructure Transport

Indian Railways Expands Global Exports Of Rail Equipment

Indian Railways has announced that it is rapidly emerging as a global exporter of railway equipment, including bogies, coaches, locomotives, and propulsion systems, under the government’s ‘Make in India, Make for the World’ initiative.According to an official statement, India’s railway products are now reaching over 16 international markets, reflecting the country’s growing capacity to design, develop, and deliver world-class rail solutions.Metro coaches have been exported to Australia and Canada; bogies to the United Kingdom, Saudi Arabia, France, and Australia; propulsion systems t..

Next Story
Infrastructure Transport

RailTel Awards Rs 163 Million Contract To RTNS Technology

RailTel Corporation of India Limited (RailTel), a Mini Ratna Public Sector Undertaking, has awarded a domestic work order worth Rs 163 million to RTNS Technology Private Limited.The contract, issued on 30 September 2025, involves the supply and installation of equipment and related services for one of RailTel’s key customers. The project underscores RailTel’s commitment to advancing technology and communication infrastructure through collaboration with domestic system integrators.RTNS Technology Private Limited, an ISO-certified system integrator, provides comprehensive solutions for perim..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?