Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities

With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”