Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities
Interiors

Livspace partners with Disney+ Hotstar to reach homeowners in 15 Indian cities

With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”


Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.


These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.


Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”



With an aim to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, Livspace in association with Disney+ Hotstar has launched a campaign titled “Don’t try this at home.”Conceptualized by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The company will use high-impact digital channels and a mix of video, static and audio formats for maximum impact and the campaign is expected to reach over 60 million people in 15 Indian cities in a span of 60 days. The target cities include Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Delhi-NCR and recently launched markets Kolkata, Kochi, Jaipur and Ahmedabad.These films shall showcase people doing normal things at home like watching TV or cooking but will focus on how they have to perform ‘stunts’ to do these normal things just because of a bad design. These targeted consumers are majority first time homeowners and thus, are indulging in interiors for the first time as well. Choosing Livspace to work on their home these consumers can opt for professional home interiors with efficient design and a 10-year warranty. The brand also promises on-time delivery along with transparent pricing.Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace said, “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”

Next Story
Technology

AirBrick Infra Sets Rs 1 billion Target, Expands to Dubai and Tier-II Cities

AirBrick Infra, one of India’s fastest-growing AI-led commercial interior design and build firms, has announced a sales order target of Rs 1 billion for FY 2025–26. The projection represents a 50 per cent growth over the previous fiscal year and reflects rising demand, increased repeat business, and the company's robust tech-first delivery model.  Now in its third year of operations, AirBrick continues its rapid scale-up, having successfully delivered over 70 projects spanning 3 lakh sq ft in FY 2023–24. FY 2024–25 witnessed the onboarding of several Fortune 500 clients, sett..

Next Story
Resources

Virtusa Foundation Powers Green Education Drive in Bengaluru

The Virtusa Foundation, CSR arm of digital engineering and technology leader Virtusa Corporation, has announced key infrastructure and mobility initiatives at the Ramakrishna Mission, Shivanahalli, Bengaluru. The launch marks the inauguration of a 16-room residential facility for lady teachers and the deployment of two solar-powered electric buses, underscoring Virtusa’s commitment to its core pillars of Education, Environment and Empowerment (3Es).  Located on the forest fringe near Bannerghatta National Park, the initiative supports tribal and underserved communities, complementi..

Next Story
Infrastructure Urban

Godrej Enterprises Drives India’s Smart Green Logistics Shift

As India accelerates its transformation into a global manufacturing and logistics hub, Godrej Enterprises Group (GEG) is taking the lead with its smart, sustainable intralogistics solutions. Through its Material Handling Equipment (MHE) and Storage Solutions businesses, GEG is redefining operational efficiency in modern warehouses and factories using IoT, automation, and AI. GEG has consistently maintained a 20–25 per cent market share in the intralogistics sector over the past three years. Today, over 37 per cent of GEG’s revenues come from its Good & Green portfolio, and its net..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?