Samarth Setia Launches ‘Rezio’ to Streamline Real Estate Sales
Real Estate

Samarth Setia Launches ‘Rezio’ to Streamline Real Estate Sales

Following a successful exit of the DairyTech SaaS startup Milkman, tech entrepreneur Samarth Setia is entering the PropTech landscape with his newest venture, Rezio, an AI real estate copilot aimed at eliminating inefficiencies and lowering high administrative and sales costs in the property sector. Rezio’s AI can operate as a “copilot” for real estate brokers, automating routine back-office tasks and also for agencies and property developers as an admin to boost productivity and reduce operational expenses.

In the traditional real estate brokerage model, agents lose 70–80% of their time to administrative tasks like lead follow-ups, scheduling, paperwork, and database management. This inefficiency drives up costs and delays deal closures. “I saw brokers drowning in admin tasks and deals falling through the cracks, it was clear the process is broken,” said Samarth Setia, Founder and CEO of Rezio. “With Rezio, we’re injecting advanced AI into the mix to handle the grunt work. It’s like giving every broker their virtual assistant, so they can concentrate on selling and building client relationships instead of lead qualification, coordination among all the stakeholders or making follow-up calls.”

Rezio’s AI is built to keep human agents in the loop rather than replace them. It can automatically engage new inquiries online, qualify leads, manage appointment scheduling, send personalized updates to clients, and even generate initial draft agreements – all actions that typically require human hours. For real estate agencies and developers, Rezio acts as an operations manager, integrating into their existing systems, managing inventory, and coordinating with the entire team in real time improving sales performance. By streamlining these processes, Rezio aims to cut down the sales cycle and reduce the marketing spend per deal.

“We transformed how milk was delivered, now it’s time to transform how homes are sold,” added Setia. “Today, real estate developers often allocate 5–10% of a property’s value to sales and marketing. Rezio has the potential to significantly reduce this expense by making each salesperson dramatically more efficient.”

Rezio has already partnered with a Pune-based builder and launched real-world trials to validate its impact. In UAE, several brokerage firms in Dubai are testing Rezio as an AI assistant for their agents in a competitive market known for high-end real estate transactions. Early feedback from these pilots highlights significant time savings in daily workflows and improved lead conversion rates, validating the platform’s potential.

Once fully operational, Rezio is set to redefine real estate sales, lowering costs and setting a new benchmark for PropTech innovation, benefiting brokers, builders, and homebuyers alike.

Samarth Setia is best known for founding Mr.Milkman, a last-mile dairy supply chain SaaS platform that was acquired by Dairy.com (now Ever.Ag) in 2021. Under Setia’s leadership, Mr.Milkman grew to serve over 80 dairy brands across India, demonstrating how technology can transform traditional industries. “Indian dairy brands operated on slim margins, and we found the only way to grow profits was through efficiency via technology,” Setia said at the time of the acquisition. He brings the same philosophy to real estate with Rezio, targeting another sector rife with manual processes and fragmented systems.

Following a successful exit of the DairyTech SaaS startup Milkman, tech entrepreneur Samarth Setia is entering the PropTech landscape with his newest venture, Rezio, an AI real estate copilot aimed at eliminating inefficiencies and lowering high administrative and sales costs in the property sector. Rezio’s AI can operate as a “copilot” for real estate brokers, automating routine back-office tasks and also for agencies and property developers as an admin to boost productivity and reduce operational expenses. In the traditional real estate brokerage model, agents lose 70–80% of their time to administrative tasks like lead follow-ups, scheduling, paperwork, and database management. This inefficiency drives up costs and delays deal closures. “I saw brokers drowning in admin tasks and deals falling through the cracks, it was clear the process is broken,” said Samarth Setia, Founder and CEO of Rezio. “With Rezio, we’re injecting advanced AI into the mix to handle the grunt work. It’s like giving every broker their virtual assistant, so they can concentrate on selling and building client relationships instead of lead qualification, coordination among all the stakeholders or making follow-up calls.” Rezio’s AI is built to keep human agents in the loop rather than replace them. It can automatically engage new inquiries online, qualify leads, manage appointment scheduling, send personalized updates to clients, and even generate initial draft agreements – all actions that typically require human hours. For real estate agencies and developers, Rezio acts as an operations manager, integrating into their existing systems, managing inventory, and coordinating with the entire team in real time improving sales performance. By streamlining these processes, Rezio aims to cut down the sales cycle and reduce the marketing spend per deal. “We transformed how milk was delivered, now it’s time to transform how homes are sold,” added Setia. “Today, real estate developers often allocate 5–10% of a property’s value to sales and marketing. Rezio has the potential to significantly reduce this expense by making each salesperson dramatically more efficient.” Rezio has already partnered with a Pune-based builder and launched real-world trials to validate its impact. In UAE, several brokerage firms in Dubai are testing Rezio as an AI assistant for their agents in a competitive market known for high-end real estate transactions. Early feedback from these pilots highlights significant time savings in daily workflows and improved lead conversion rates, validating the platform’s potential. Once fully operational, Rezio is set to redefine real estate sales, lowering costs and setting a new benchmark for PropTech innovation, benefiting brokers, builders, and homebuyers alike. Samarth Setia is best known for founding Mr.Milkman, a last-mile dairy supply chain SaaS platform that was acquired by Dairy.com (now Ever.Ag) in 2021. Under Setia’s leadership, Mr.Milkman grew to serve over 80 dairy brands across India, demonstrating how technology can transform traditional industries. “Indian dairy brands operated on slim margins, and we found the only way to grow profits was through efficiency via technology,” Setia said at the time of the acquisition. He brings the same philosophy to real estate with Rezio, targeting another sector rife with manual processes and fragmented systems.

Next Story
Building Material

Suraj Estate Wins Euromoney Award for India’s Best Residential Developer

"Suraj Estate Developers Limited has received the Euromoney Real Estate Award 2025 for ‘India’s Best Residential Developer’, positioning the company among globally benchmarked leaders in the sector. The recognition reflects its four-decade legacy in delivering high-quality residential and redevelopment-led projects across South Central Mumbai. The Euromoney Real Estate Awards, presented by the London-based Euromoney magazine, are widely regarded as one of the most credible global assessments of performance in real estate, banking and finance. Winners are selected through surveys of inte..

Next Story
Building Material

Lloyds Metals, Tata Steel Sign MoU to Explore Strategic Collaboration

"Lloyds Metals and Energy Limited has signed a non-binding Memorandum of Understanding with Tata Steel Limited to evaluate potential areas of strategic cooperation across mining, logistics, pelletisation and steelmaking. The MoU was signed by B Prabhakaran, Managing Director of Lloyds Metals, and Mr T V Narendran, CEO and Managing Director of Tata Steel. The partnership framework aims to leverage the natural operational synergies between both companies and assess opportunities in greenfield steel projects, iron ore mining, slurry pipeline infrastructure, pellet manufacturing in iron ore–ric..

Next Story
Building Material

IndiaAI, Gujarat Govt Host Regional Conclave Ahead of 2026 AI Summit

The IndiaAI Mission under the Ministry of Electronics and Information Technology, along with the Government of Gujarat and IIT Gandhinagar, convened a Regional Pre-Summit Event at Mahatma Mandir, Gandhinagar. The initiative is part of the build-up to the India–AI Impact Summit 2026, scheduled for 15–20 February 2026 at Bharat Mandapam, New Delhi. The conclave brought together senior policymakers, technology leaders, researchers and industry practitioners to examine how AI can accelerate economic, digital and social transformation across sectors. The programme focused on the overarching th..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Open In App