Excon is a great platform for generating business leads with the right approach and strategy

01 Dec 2017 Editorial Team

- Raj Lakhani, Managing Director, PERI India Located @ Hall-4, Lower Level A11 Associated with EXCON since the start Excon is a great opportunity to showcase our products and create awareness in the market and reach out to the customers regarding new systems and solutions and promote safety on the construction site, says Raj Lakhani, Managing Director, PERI India. He shares more on the plans for Excon this year... The benefit: Excon is a huge platform for us to interact with clients and it offers an incredible marketing opportunity. Events like Excon help us expand our customer base and reach out to a wider market. It gives us a chance to capture leads in the market and understand the direction in which the industry is heading and the latest trends in the market. The expo gives us an opportunity to strategically exhibit our brand and make a long-lasting impact on potential customers. Our aim is to create awareness in the industry among contractors, developers and architects on how our systems can help improve quality of construction and implement safety measures on site. Product showcase: This year at Excon, PERI India will display and demonstrate certain wall and column formwork systems like DUO, LIWA and VARIO. Slab formwork systems Skydeck and Tableform have a huge potential in the South Indian market owing to the increase in residential and commercial projects. PERI India will also display the PERI UP scaffolding system, which has a universal application in industries and infrastructure projects. It takes less erection and dismantling time and has lightweight components. Generating business: Excon is a great platform for generating business leads with the right approach and strategy. We expect to meet new prospective clients and forge a lasting relationship with them. This helps us expand our sales pipeline. We are looking forward to some direct sales opportunities. Understanding customer requirements: PERI is constantly into R&D, innovating and developing fast and cost-effective solutions for the market. This helps us engage with existing clients and present them with recent developments in systems and engineering solutions to make construction efficient and cost-effective. With proper research and planning, expos such as Excon are the most cost-effective way to reach the wider market and generate leads for business. The right R&D of the target market and the type of construction development in the region help us decide the products relevant to the market in the region.