JK Maxx Paints Launches Sustainable JK Naturals Aura
Paint

JK Maxx Paints Launches Sustainable JK Naturals Aura

JK Maxx Paints has launched JK Naturals Aura, a luxury interior emulsion containing over 40% eco-friendly content, including more than 10% bio-based emulsion. Developed in collaboration with Denmark-based Shark Solutions, the paint incorporates recycled polyvinyl butyral recovered from laminated glass waste.

Available in over 2,000 shades, the product features air-purification technology designed to reduce indoor formaldehyde levels, alongside recycled packaging. Its phased rollout will begin in North India between late October and mid-November 2026, followed by nationwide expansion.

The company has also introduced a tree-plantation initiative, pledging to plant one tree for every online pledge submitted through a QR code on the packaging.


JK Maxx Paints has launched JK Naturals Aura, a luxury interior emulsion containing over 40% eco-friendly content, including more than 10% bio-based emulsion. Developed in collaboration with Denmark-based Shark Solutions, the paint incorporates recycled polyvinyl butyral recovered from laminated glass waste.Available in over 2,000 shades, the product features air-purification technology designed to reduce indoor formaldehyde levels, alongside recycled packaging. Its phased rollout will begin in North India between late October and mid-November 2026, followed by nationwide expansion.The company has also introduced a tree-plantation initiative, pledging to plant one tree for every online pledge submitted through a QR code on the packaging.

Related Stories

Gold Stories

Next Story
Real Estate

Landmark Group plans Rs 150 billion NCR expansion

Landmark Group has announced expansion plans across two real estate projects in the National Capital Region (NCR), with a combined estimated sales potential of Rs 150 billion. The projects include Landmark One, a 2.1 million sq ft corporate office development on Golf Course Extension Road in Gurugram, and a proposed integrated hospitality, commercial and residential development on Dwarka Expressway.Landmark One has an estimated sales value of Rs 40 billion. The project involves an estimated construction investment of Rs 10 billion, apart from the underlying land, currently valued at around Rs ..

Next Story
Real Estate

RMZ entities secure 5-Star ratings in GRESB 2026

RMZ has been recognised as a Global and Regional Sector Leader in the 2026 Global Real Estate Sustainability Benchmark (GRESB) Real Estate Development Assessment, with three of its entities scoring 99.6 out of 100. RMZ Nexus LLP, Millenia Realtors Private Limited and Infralogix LLP secured 5-Star ratings in their respective categories across the Office and Industrial sectors.In the 2026 Development Benchmark, RMZ Nexus LLP and Millenia Realtors Private Limited were named Sector Leaders in the Office and Office Non-Listed categories in Asia. Infralogix LLP received the distinction in the Indust..

Next Story
Products

Schneider Electric deploys smart building systems at Jupiter Hospitals

Schneider Electric has partnered with Jupiter Hospitals to deploy connected building technologies aimed at improving energy efficiency, patient comfort and operational performance across its hospital campus. The deployment of its EcoStruxure Building Operation platform and SpaceLogic thermostats is helping the hospital achieve energy savings of up to 28 per cent, according to the company.With heating, ventilation and air-conditioning (HVAC) systems accounting for nearly 60 per cent of the hospital's total energy consumption, improving efficiency while maintaining the conditions required for pa..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code