Advanta Seeds Divests Serra Bonita Assets and Expands Ties in Brazil

10 Jun 2025 CW Team

This strategic transaction reflects UPL’s continued focus on optimizing its asset portfolio and unlocking value. The sale proceeds will be received by Serra Bonita and are expected to be fully disbursed to its shareholders in the next few months.. Until the completion of this process and the subsequent legal winding-up, Serra Bonita will continue to be considered an associate company of Advanta Brazil.

“More than a financial operation, this divestment represents a strategic reinforcement of Advanta/ UPL’s long-standing relationship with José Paulo Roquetto and his group of companies – a leading force in Brazilian agribusiness,” said Marcio Boralli, Serra Bonita’s Board Member and Advanta Brazil country Manager. UPL and Advanta have maintained strong commercial ties with the Roquetto Group, and this transaction will further strengthen and expand that relationship. UPL’s crop protection and seed technologies will continue to be actively used in the farming operations currently managed by Serra Bonita, with significant potential for broader implementation.

Advanta, a global business within the UPL Group, is dedicated to the research, development, production, and commercialization of high-performance seeds, with a specialized focus on climate-smart crops that address the challenges of global climate variability. The deepened collaboration with the Roquetto Group reinforces Advanta/ UPL’s commitment to sustainable innovation and the promotion of regenerative agricultural practices across Brazil.

UPL extends its sincere thanks to the management, employees, and shareholders of Serra Bonita for their partnership and contributions over the years,and looks forward to continuing this journey of shared growth with enhanced strategic alignment.

Advanta Comércio de Sementes, a global seed company, part of UPL Group, announces that Serra Bonita Sementes, a Brazilian associate company in which Advanta holds a 33 per cent stake, has entered into an agreement for the sale of all its assets for a total consideration of $125 million, subject to closing adjustments.This strategic transaction reflects UPL’s continued focus on optimizing its asset portfolio and unlocking value. The sale proceeds will be received by Serra Bonita and are expected to be fully disbursed to its shareholders in the next few months.. Until the completion of this process and the subsequent legal winding-up, Serra Bonita will continue to be considered an associate company of Advanta Brazil.“More than a financial operation, this divestment represents a strategic reinforcement of Advanta/ UPL’s long-standing relationship with José Paulo Roquetto and his group of companies – a leading force in Brazilian agribusiness,” said Marcio Boralli, Serra Bonita’s Board Member and Advanta Brazil country Manager. UPL and Advanta have maintained strong commercial ties with the Roquetto Group, and this transaction will further strengthen and expand that relationship. UPL’s crop protection and seed technologies will continue to be actively used in the farming operations currently managed by Serra Bonita, with significant potential for broader implementation.Advanta, a global business within the UPL Group, is dedicated to the research, development, production, and commercialization of high-performance seeds, with a specialized focus on climate-smart crops that address the challenges of global climate variability. The deepened collaboration with the Roquetto Group reinforces Advanta/ UPL’s commitment to sustainable innovation and the promotion of regenerative agricultural practices across Brazil.UPL extends its sincere thanks to the management, employees, and shareholders of Serra Bonita for their partnership and contributions over the years,and looks forward to continuing this journey of shared growth with enhanced strategic alignment.

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