CASE India Wins CSR Excellence Award for Youth-Focused Project LEAD

11 Dec 2025 CW Team

Project LEAD is designed to equip rural and disadvantaged young people with employable skills connected to the construction equipment sector. Through structured training, exposure to industry practices and targeted entrepreneurship support, the initiative helps participants secure livelihood opportunities and build long-term self-reliance. With the rollout of LEAD 2.0, the programme is expanding its reach with strengthened training modules and wider geographic coverage to increase community-level impact.

“Through Project LEAD, CASE Construction is transforming ambition into action, enabling youth to gain industry insights and understand opportunities to shape their own future through the spirit of entrepreneurship. We are honoured that this initiative has been recognised, which encourages us to continue creating meaningful impact in the communities we serve,” said Puneet Vidyarthi, Head of Brand Marketing, CASE Construction Equipment – APAC & India.

The award acknowledges the brand’s sustained efforts in purpose-led CSR initiatives and its commitment to bridging the gap between vocational training and industry-ready skills. By strengthening local employability and supporting grassroots entrepreneurship, Project LEAD advances inclusive development while aligning with the company’s broader community transformation goals.

The Global Marketing Excellence Awards by the World Marketing Congress honour brands that demonstrate innovative execution, purposeful engagement and strategic planning in marketing and CSR. CASE’s recognition reflects the growing impact of initiatives that deliver tangible societal benefits and have the potential to scale.

CASE India continues to supply a wide portfolio of construction equipment from its Pithampur facility, which manufactures Made-in-India machines for both domestic markets and exports to over 100 countries.

CASE Construction Equipment, a brand of CNH, has received the Best CSR Project by a Brand Award at the twelfth edition of the World Marketing Conclave & Awards for its flagship community development initiative, Project LEAD. The recognition underscores the company’s continued focus on driving real, measurable social impact through capability-building programmes for underserved youth.Project LEAD is designed to equip rural and disadvantaged young people with employable skills connected to the construction equipment sector. Through structured training, exposure to industry practices and targeted entrepreneurship support, the initiative helps participants secure livelihood opportunities and build long-term self-reliance. With the rollout of LEAD 2.0, the programme is expanding its reach with strengthened training modules and wider geographic coverage to increase community-level impact.“Through Project LEAD, CASE Construction is transforming ambition into action, enabling youth to gain industry insights and understand opportunities to shape their own future through the spirit of entrepreneurship. We are honoured that this initiative has been recognised, which encourages us to continue creating meaningful impact in the communities we serve,” said Puneet Vidyarthi, Head of Brand Marketing, CASE Construction Equipment – APAC & India.The award acknowledges the brand’s sustained efforts in purpose-led CSR initiatives and its commitment to bridging the gap between vocational training and industry-ready skills. By strengthening local employability and supporting grassroots entrepreneurship, Project LEAD advances inclusive development while aligning with the company’s broader community transformation goals.The Global Marketing Excellence Awards by the World Marketing Congress honour brands that demonstrate innovative execution, purposeful engagement and strategic planning in marketing and CSR. CASE’s recognition reflects the growing impact of initiatives that deliver tangible societal benefits and have the potential to scale.CASE India continues to supply a wide portfolio of construction equipment from its Pithampur facility, which manufactures Made-in-India machines for both domestic markets and exports to over 100 countries.

Resources

09 Mar 2026

Haworth India Hosts Women’s Leadership Panel Series

Haworth India marked International Women’s Day by hosting a leadership roundtable series titled ‘Give to Gain’, bringing together senior women leaders from architecture and design firms, corporates and project management consultancies. The series has been conducted in Delhi and Mumbai, with upcoming sessions scheduled in Bengaluru and Hyderabad on 27 March 2026. Structured as moderated panel discussions followed by audience interaction, the initiative examined the business impact of women’s leadership and the role of inclusive workplaces in supporting professional growth. Manish Khan..

Real Estate

09 Mar 2026

Max Estates Secures RERA For Max One Project

Max Estates has secured RERA approval (UPRERA No.: UPRERAPRJ9759) for its Max One development around Max Towers in Sector 16B, Noida, bringing renewed progress to a project previously stalled following the insolvency of its earlier developer. Spread across around 10 acres with an estimated development potential of about 2.5 million sq ft, Max One is planned as an integrated mixed-use campus combining serviced residences, premium offices, retail spaces and a private club. The project is expected to generate total sales potential of about Rs 20 billion along with an estimated annuity rental inc..

Real Estate

09 Mar 2026

Hindware Introduces Starc Smart Wall Mount Toilet

Hindware has introduced the Starc Smart Wall-Mount Toilet under its Hindware Italian Collection, designed to combine automation, hygiene and contemporary bathroom aesthetics. The model features automatic flushing, sensor-based seat opening and closing, and remote-controlled functions. It also includes an oscillating water spray and warm air dryer for cleaning, along with a self-cleaning nozzle designed to maintain hygiene. Additional features include adjustable heated seating, customisable water temperature and pressure settings, a foot-touch flush system and an LCD control interface. The wa..