ASICS eyes aggressive expansion in India, aiming to double stores by 2026
ECONOMY & POLICY

ASICS eyes aggressive expansion in India, aiming to double stores by 2026

ASICS, the Japanese sports performance brand, intends to double its store count by 2026. Having entered the Indian market in 2015, the brand recently inaugurated its 100th store in Ahmedabad. ASICS aims to establish company-owned stores in India under the single-brand FDI retail trading policy by 2026.

Rajat Khurana, Managing Director of ASICS India and South Asia, emphasised India's significance as a key growth market for the brand, citing the surge in the running culture, particularly in post-Covid times. Khurana expressed satisfaction with the transformative journey so far, noting a positive consumer response.

The company plans to open more than 50 new stores in India by 2025, with a target of reaching 200 stores by 2026, effectively doubling its current count. Khurana emphasised the brand's commitment to expanding its presence in smaller towns and cities, aiming to penetrate deeper into tier-2 and -3 markets.

In addition to franchise-operated stores, ASICS products are available through multi-brand stores, the brand's own site, and various e-commerce platforms. While digital channels contribute significantly to sales, retail outlets still make up around 60% of the overall business.

Khurana revealed plans to explore the single-brand retail FDI route for opening company-owned stores, complementing the existing franchise model. The company has been increasing sourcing of apparel and footwear from India to comply with the 30% sourcing norms.

Discussing the growth trajectory, Khurana highlighted a Compound Annual Growth Rate (CAGR) of approximately 30% in the last two years, aiming for over 25% CAGR in the mid-term. Yasuhito Hirota, President, CEO, and COO of ASICS Corporation, underscored India's strategic importance as a crucial market, recognising the potential for sports-related demand across different regions in the country.

ASICS, the Japanese sports performance brand, intends to double its store count by 2026. Having entered the Indian market in 2015, the brand recently inaugurated its 100th store in Ahmedabad. ASICS aims to establish company-owned stores in India under the single-brand FDI retail trading policy by 2026. Rajat Khurana, Managing Director of ASICS India and South Asia, emphasised India's significance as a key growth market for the brand, citing the surge in the running culture, particularly in post-Covid times. Khurana expressed satisfaction with the transformative journey so far, noting a positive consumer response. The company plans to open more than 50 new stores in India by 2025, with a target of reaching 200 stores by 2026, effectively doubling its current count. Khurana emphasised the brand's commitment to expanding its presence in smaller towns and cities, aiming to penetrate deeper into tier-2 and -3 markets. In addition to franchise-operated stores, ASICS products are available through multi-brand stores, the brand's own site, and various e-commerce platforms. While digital channels contribute significantly to sales, retail outlets still make up around 60% of the overall business. Khurana revealed plans to explore the single-brand retail FDI route for opening company-owned stores, complementing the existing franchise model. The company has been increasing sourcing of apparel and footwear from India to comply with the 30% sourcing norms. Discussing the growth trajectory, Khurana highlighted a Compound Annual Growth Rate (CAGR) of approximately 30% in the last two years, aiming for over 25% CAGR in the mid-term. Yasuhito Hirota, President, CEO, and COO of ASICS Corporation, underscored India's strategic importance as a crucial market, recognising the potential for sports-related demand across different regions in the country.

Related Stories

Gold Stories

Next Story
Infrastructure Urban

KONE Opens India's First Digital Experience Centre in Pune

KONE, a global elevator and escalator manufacturer, has inaugurated its first Digital Experience Centre (DEC) in India, located in Pune. The facility aims to showcase how artificial intelligence (AI), connectivity and data-driven technologies can enhance customer experiences and improve building operations.The centre was inaugurated by Jussi Herlin, Executive Vice Chair, KONE Corporation; Philippe Delorme, President and CEO, KONE; and Nandan Nilekani, Co-founder and Chairman of the Board, Infosys.Designed as an interactive customer environment, the facility demonstrates digital solutions cover..

Next Story
Infrastructure Urban

CII GreenCo Launches Circularity Guidelines for Indian Industry

The Confederation of Indian Industry (CII) GreenCo Council has launched the CII GreenCo Circularity Guidelines – Pilot Version at the 17th CII GreenCo Waste & Resource Management Summit 2026 in Chennai. The initiative aims to strengthen resource efficiency, waste reduction and circular economy practices across Indian manufacturing and process industries.The guidelines introduce a structured framework with circularity indices covering raw materials, consumables, packaging and other resource inputs. These indicators will help industries assess existing practices, identify opportunities to ..

Next Story
Infrastructure Energy

Global Electronics Association Launches IPC-1783-CO2E Standard

The Global Electronics Association has introduced IPC-1783-CO2E, a new international standard aimed at improving consistency, transparency and comparability in product carbon footprint reporting across the electronics manufacturing industry.The standard, titled International Standard for Data Collection and Reporting of CO2 Equivalent (CO2e) Emissions for the Electronics Manufacturing Supply Chain, provides industry-specific guidance for collecting, estimating and reporting carbon emissions data.With increasing regulatory requirements and customer expectations, electronics manufacturers face c..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code