Broadcasting Boost for Madhya Pradesh Under BIND SchemeNew Akashvani Kendra to Strengthen Regional Media in UjjainDate: 08 July 2025 | Source: PIB DelhiThe Central Government has proposed the establishment of a new Akashvani Kendra in Ujjain, Madhya Pradesh, as part of its Broadcasting Infrastructure and Network Development (BIND) scheme. This initiative aims to bolster regional media capabilities and improve access to timely, local information.The announcement follows a key meeting in New Delhi between Minister of State for Information & Broadcasting and Parliamentary Affairs, Dr. L. Murugan, and Chief Minister of Madhya Pradesh, Dr. Mohan Yadav. Discussions focused on deepening Centre-State cooperation in media outreach, public communication, and broadcasting infrastructure development.The new Akashvani Kendra in Ujjain will:6. Expand regional broadcasting reach7. Preserve and promote local culture8. Strengthen public information delivery9. Serve as a hub for developmental communicationThe BIND scheme provides financial support to Prasar Bharati for modernising its infrastructure, including broadcasting equipment, content development, and civil works. The new kendra will enhance the role of Akashvani and Doordarshan in projecting Madhya Pradesh’s growth stories across India and to grassroots audiences.Both leaders reaffirmed their commitment to building robust media infrastructure, especially in aspirational and underserved districts. Enhanced connectivity will support effective governance by ensuring accurate and prompt dissemination of government schemes and services.Also present at the meeting were:10. Shri Hemant Khandelwal, Madhya Pradesh BJP State President11. Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting12. Dr. Pragya Paliwal Gaur, Director General, Akashvani13. Other senior officials from both Centre and StateThe session concluded with a shared commitment to ‘Viksit Bharat’, with both sides emphasising institutional synergy in delivering information and development to the last mile.Release ID: 2143200Prepared by: Dharmendra Tewari / Navin Sreejith / Aparajita Priyadarshini