ITC to Acquire 24 Mantra Organic and Mother Sparsh for Rs 5.98 Billion

22 Apr 2025 CW Team

Bengaluru Conglomerate ITC has announced two strategic acquisitions valued at Rs 5.98 billion to strengthen its fast moving consumer goods (FMCG) portfolio. The deals include acquiring Sresta Natural Bioproducts Private Limited, which owns 24 Mantra Organic, and increasing its stake in Mother Sparsh Baby Care to full ownership.

The acquisition of Sresta is valued at Rs 4.725 billion. ITC will pay Rs four billion upfront, with an additional Rs 725 million contingent on performance over the next two years. Sresta operates in the organic packaged staples segment under the 24 Mantra Organic brand.

Simultaneously, ITC plans to raise its stake in Mother Sparsh — a premium ayurvedic and natural baby care brand — from 26.5 per cent to full ownership. An initial investment of Rs 810 million will raise ITC’s holding to 49.3 per cent by the first quarter of FY 2026–27. The remaining stake, valued at Rs 1.26 billion in total, will be acquired over two to three years, subject to valuation terms and regulatory approvals.

These acquisitions align with ITC’s strategy to scale purpose-driven brands in high-growth categories such as organic food and natural personal care.

Source: Deccan Herald

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