ONDC Promotes Open and Inclusive Digital Commerce Ecosystem

22 Dec 2025 CW Team

The Open Network for Digital Commerce (ONDC) is enabling a fair, transparent and non-discriminatory digital marketplace by creating an open ecosystem that allows sellers to reach customers across multiple platforms. Unlike traditional e-commerce platforms that operate in closed silos, ONDC removes platform-specific restrictions and ensures equal discoverability for all sellers, irrespective of size, scale or digital sophistication. Open protocols and common network specifications enhance transparency and prevent biased or opaque listing practices, while seller-side applications make full catalogues visible across buyer-side apps. Buyer-side apps, in turn, disclose key parameters used for search ranking and listings, enabling sellers to improve visibility through informed participation. Recently, the Ministry of MSME’s Trade Enablement and Marketing (TEAM) scheme has accelerated adoption of digital commerce by supporting SMEs, Self Help Groups, Farmer Producer Organisations, artisans, rural entrepreneurs and local retailers through ONDC. The scheme focuses on digital literacy, awareness, cataloguing and onboarding, with 50 per cent of beneficiaries targeted as women-led enterprises. As of 9 December 2025, more than 1,16,000 retail sellers from over 630 cities and towns are live on the ONDC network. By lowering entry barriers and enabling interoperability across multiple applications, ONDC is increasing competition, improving price transparency and offering consumers wider choice across products and services.

Real Estate

04 Aug 2026

LML Realty Launches Cinema Campaign on Industrial Vision

LML Realty has launched a cinema advertising campaign in partnership with PVR INOX across 81 screens in Gurugram and Faridabad, showcasing the brand’s transformation from a mobility icon to an industrial infrastructure developer.The campaign features a cinematic brand film tracing LML’s journey since 1972, beginning with its iconic scooters and highlighting its evolution into creating infrastructure solutions that support India’s manufacturing growth.The film focuses on LML Industrial Park at Jhirka Valley, the company’s flagship industrial development approved under the Haryana Govern..

IIM Ahmedabad Publishes Case Study on HoABL’s Business Model

The Indian Institute of Management Ahmedabad (IIMA) has published a case study on The House of Abhinandan Lodha (HoABL), examining the company’s digital-first consumer journey and business model that created India’s branded land category.Titled “HoABL: Ready for Scaling Up”, the case study has been published by the IIMA Case Centre and co-authored by Sourav Borah, Associate Professor of Marketing at IIMA, and Dr Aparna Kansal of IMT Ghaziabad. IIMA case studies are used across management and executive education programmes to help students and business leaders analyse strategic decision..

Advait Energy and MEIL Partner for Energy Transition Projects

Advait Energy Transitions Limited (AETL) and Manipal Energy Infratech Limited (MEIL), a company of The Manipal Group, have entered into a strategic Memorandum of Understanding (MoU) to collaborate on power and energy transition opportunities across India and international markets.The partnership aims to combine AETL’s expertise in innovative energy technologies and manufacturing with MEIL’s EPC execution capabilities and project management experience. The collaboration will focus on opportunities across Power Transmission & Distribution, Renewable Energy, Battery Energy Storage Systems..