Escorts will use this opportunity to launch new products

01 Dec 2017 Editorial Team

- Rajinder Raina, General Manager, Escorts Construction Located @ OD 89 (Green Lot) Participating at Excon since its inception Escorts Construction has planned two new product launches during the exhibition this year. This is in addition to its recently launched products, which will be displayed as well. Rajinder Raina, General Manager, Escorts Construction, shares more... The benefit: The sheer presence of Indian and global players with the display of their latest technology or machines in full strength is a clear indicator of the expo's importance. The participation of manufacturers of aggregates, attachments and parts makes it a complete show. It attracts customers from across India and abroad and offers a splendid platform for business. Participation is no more a question of µwhy' but µwhy not'! Escorts will use this opportunity to launch new products, showcase bestselling ones with additions and improvements, and present the differentiator 'Parts & Service' support. Generating business: The industry is currently in the pink of health, which makes us that much more optimistic about doing some good business to maximise order bookings for December 2017 and January 2018 in particular. The organisers are looking forward to a heavy footfall, which augers well for us. Understanding customer requirements: Our product development has always been an outcome of the customer's voice tempered with technology, which is best suited for Indian applications, procedures and usage. We continue to keep our ears to the ground to customise our products for Indian projects/usage/customer expectations without losing sight of the price proposition. Cranes for refineries, metro rail and smart cities, compactors for PMGSY works, expressways and backhoe loader JUNGLI for tough strata are some examples.