Shriram Automall closes deal with Ashok Leyland for commercial vehicles

29 Dec 2021 CW Team

Shriram Automall India Limited (SAMIL) has signed an agreement with Ashok Leyland to launch an exclusive platform for pre-owned commercial vehicles.

The physical and digital platform for pre-owned vehicles, the phygital platform, will facilitate the exchange, disposal and purchase of the old commercial vehicles. It will manage the pre-owned vehicle market by leveraging its digital auction with over 100 auto malls across India.

With this agreement, SAMIL will provide online and offline auction platforms to all the potential buyers visiting Ashok Leyland to sell their old vehicles and purchase new ones with a quick turnaround time.

CEO of SAMIL, Sameer Malhotra, said that through the original equipment manufacturers (OEMs) of the commercial vehicles and phygital platforms, with over 100 auto mall networks in India, the company aims to create entire mobility solutions for buyers and sellers. Shriram Automall India Limited (SAMIL) has signed an agreement with Ashok Leyland to launch an exclusive platform for pre-owned commercial vehicles.

The customers can also take advantage of other benefits, including parking, logistics, trade finance and insurance from SAMIL, to make the asset procurement process easier. It will manage the pre-owned vehicle market by leveraging its digital auction with over 100 auto malls across India.

With this agreement, SAMIL will provide online and offline auction platforms to all the potential buyers visiting Ashok Leyland to sell their old vehicles and purchase new ones with a quick turnaround time.

Sanjay Scrappage, Head of Medium and Heavy Commercial Vehicle, Ashok Leyland, said that this initiative with a digital solution would serve as an easy-to-use touchpoint for the customers. It will further help in implementing the Scrappage Policy, launched on 13 August, at the base level and help the company to move towards a greener future.

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