Bharathi launches its cement brand in south Maharashtra

International cement manufacturer Vicat Group has launched Bharathi Brand cement in south Maharashtra market on March 5. The cement will be supplied from its new plant at Gulbarga district in Karnataka. The Gulbarga plant is a joint venture between Vicat Group of France and Sagar Cements with 2.75 million tonne per annum capacity.

Vicat Group already has a joint venture (Bharathi Cement) in Kadapa district with 5 mt per annum capacity. With this announcement, Vicat Group’s cement capacity in the country has gone up to 7.75 mt a year making it amongst the top premium cement producers in South India, according to a company press release. The focus markets being various districts in south Maharashtra such as Kolhapur, Raigarh, Ratnagiri, Sangli, Sindhudurgh, Satara and Latur.

The plant is close to south Maharashtra market and major cities such as Pune and Mumbai. M Ravinder Reddy, Head Marketing-India, Vicat Group said the company will also supply cement to north Karnataka and Telangana region in Andhra Pradesh.