Manoj Ceramics Expands Exports via Strategic African Partnerships

16 May 2025 CW Team

Manoj Ceramics Ltd (MCPL), a ceramic tiles and adhesives manufacturer, has expanded its global footprint through new international alliances across Africa. As part of its export-led strategy, the company appointed regional ambassadors in Burundi, Sudan, Senegal, and Angola to secure high-volume institutional projects.

In December 2024, MCPL partnered with the Government of Burundi for exclusive tile supply contracts, entering into a sovereign-level agreement. Sudan engagement in February 2025 focused on institutional buyers, aligning with urban infrastructure growth. In Senegal, MCPL tapped local partnerships to serve the demand for modern residential and commercial interiors.

In Angola, the company secured a schooling infrastructure project, offering innovative tile formats. In Uganda, long-standing partner Mr Joel leads operations, deepening local presence. These efforts align with projections that Africa’s home décor market will reach USD 9.92 billion by 2030.

MCPL’s strategy centres on long-term value through structured partnerships, reducing market cycles and enhancing pricing power. The upcoming launch of a display centre in Dubai reflects its commitment to innovation and accessibility for Middle East developers.

Source: Manoj Ceramics Ltd Press Release

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