UltraTech Cement Ventures into Wires and Cables with Rs 18 Bn Plan
Cement

UltraTech Cement Ventures into Wires and Cables with Rs 18 Bn Plan

UltraTech Cement has announced its foray into the wires and cables segment, further expanding its footprint in the construction value chain. The Aditya Birla Group company will invest Rs 18 billion in setting up a state-of-the-art manufacturing facility near Bharuch, Gujarat, which is expected to commence operations by December 2026. An initial investment of Rs 1 billion has already been made towards the project.

The UltraTech board of directors approved the strategic expansion, reaffirming the company’s commitment to strengthening its position as a comprehensive building solutions provider. This move follows last year’s entry into the decorative paints sector with the launch of Birla Opus, signalling the company’s diversification beyond its core cement business.

Strategic Market Entry and Growth Potential UltraTech Cement aims to tap into the growing demand for wires and cables across residential, commercial, infrastructure, and industrial sectors. The wires and cables industry in India has witnessed a robust revenue growth of approximately 13% between FY2019 and FY2024, driven by rising urbanisation, infrastructure development, and increasing adoption of branded products over unorganised players.

UltraTech believes its entry into this high-growth sector will be value accretive for its shareholders, presenting a compelling opportunity to establish a credible, large-scale presence in the organised market.

Core Cement Business Remains a Priority Despite this diversification, UltraTech Cement remains firmly committed to its core cement business. The company recently achieved a milestone cement production capacity of over 175 million tonnes per annum (mtpa) in India. It continues to strengthen its leadership position through strategic acquisitions and capacity expansions, especially amid intense competition from Ambuja Cements, owned by the Adani Group.

Industry Outlook: A Diversified Future for Construction Materials The construction materials industry in India is witnessing rapid evolution, with companies increasingly diversifying their portfolios to cater to a growing and dynamic market. With infrastructure development and urbanisation on the rise, demand for complementary building materials such as wires, cables, and paints is expected to surge. UltraTech’s strategic expansion aligns with this trend, positioning it to capitalise on emerging opportunities while reinforcing its leadership in cement manufacturing.

UltraTech Cement has announced its foray into the wires and cables segment, further expanding its footprint in the construction value chain. The Aditya Birla Group company will invest Rs 18 billion in setting up a state-of-the-art manufacturing facility near Bharuch, Gujarat, which is expected to commence operations by December 2026. An initial investment of Rs 1 billion has already been made towards the project. The UltraTech board of directors approved the strategic expansion, reaffirming the company’s commitment to strengthening its position as a comprehensive building solutions provider. This move follows last year’s entry into the decorative paints sector with the launch of Birla Opus, signalling the company’s diversification beyond its core cement business. Strategic Market Entry and Growth Potential UltraTech Cement aims to tap into the growing demand for wires and cables across residential, commercial, infrastructure, and industrial sectors. The wires and cables industry in India has witnessed a robust revenue growth of approximately 13% between FY2019 and FY2024, driven by rising urbanisation, infrastructure development, and increasing adoption of branded products over unorganised players. UltraTech believes its entry into this high-growth sector will be value accretive for its shareholders, presenting a compelling opportunity to establish a credible, large-scale presence in the organised market. Core Cement Business Remains a Priority Despite this diversification, UltraTech Cement remains firmly committed to its core cement business. The company recently achieved a milestone cement production capacity of over 175 million tonnes per annum (mtpa) in India. It continues to strengthen its leadership position through strategic acquisitions and capacity expansions, especially amid intense competition from Ambuja Cements, owned by the Adani Group. Industry Outlook: A Diversified Future for Construction Materials The construction materials industry in India is witnessing rapid evolution, with companies increasingly diversifying their portfolios to cater to a growing and dynamic market. With infrastructure development and urbanisation on the rise, demand for complementary building materials such as wires, cables, and paints is expected to surge. UltraTech’s strategic expansion aligns with this trend, positioning it to capitalise on emerging opportunities while reinforcing its leadership in cement manufacturing.

Next Story
Resources

Gyproc India concludes ‘Beyond Dimensions’ design challenge

Gyproc India successfully hosted the finale of its flagship national design challenge, ‘Beyond Dimensions with Gyproc’, in Mumbai. Aimed at nurturing sustainability-focused innovation among young architects and designers, the event drew over 800 teams from 120 colleges across India. The Top 8 finalists presented forward-thinking concepts to a jury comprising Ar. Kavitha Selvaraj, Ar. Manish Dikshit, and Shailee Goswami. The top three winning teams—Anurag Singh & Kashish Gala (Rachana Sansad), Afeefah Hoda & Keerthi S, and Naveen Raja & Mohamed Yahya (RVS Padmavathy)—will now head to D..

Next Story
Infrastructure Energy

Stride Green raises US$3.5 million in seed round

Stride Green, a climate-tech asset financing and lifecycle management platform, has raised US$3.5 million in a seed funding round led by Micelio Technology Fund and Incubate Fund Asia, along with other strategic investors. The capital will help scale Stride Green’s tech-driven financing and leasing offerings across clean sectors like electric mobility, battery storage, and renewables. Funds will also support team expansion and future capability building. Founded by Ishpreet Gandhi and Vivek Jain, Stride Green aims to bridge financing gaps in early-stage clean technologies. Its proprietary ..

Next Story
Infrastructure Transport

CM Fadnavis opens last stretch of 701-km Samruddhi Mahamarg

Maharashtra Chief Minister Devendra Fadnavis inaugurated the final 76-km stretch of the Hinduhrudaysamrat Balasaheb Thackeray Maharashtra Samruddhi Mahamarg on 5th June 2025, marking the full commissioning of the 701-km Mumbai-Nagpur expressway. The inauguration ceremony, held in Thane district, was attended by Deputy Chief Ministers Eknath Shinde and Ajit Pawar, along with key officials linked to the project. The newly opened Igatpuri–Amane section completes the six-lane, access-controlled corridor designed to enhance high-speed connectivity across the state. With the expressway n..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?