The average cement price in India was flat in January, with a slight uptick in February, as manufacturers targeted volume growth and market share gains in a traditionally strong March quarter. According to experts, sustenance of the price hikes in the month of March are doubtful. One key reason is that the firms will be pushing volumes due to the pressure of a financial year ending. An upside in cement prices is expected in Q1 and strong demand is laying the foundation for the same, said analysts. Demand is also likely to be strong moving forward.