Pre and Post-COVID Residential Market
Investors likely to show higher preference for smart homes, integrated townships. July 2020
The Indian lighting and switches market is expected to grow at a CAGR of about 12 per cent by 2023. “Major demand drivers include integrated lighting control systems, smart LED lights and modular switches,” says Kishan Jain, Director, Goldmedal Electricals.
The lighting market stands at Rs.150 billion, with LED lighting constituting almost 80 per cent.
The LED industry was expected to grow in high single digits; however, with the current Coronavirus outbreak, growth may be more muted during the rest of the year, believes Sumit Joshi, Vice Chairman and Managing Director, Signify Innovations India (previously Philips Lighting India). Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India, believes normal market demand will return only around September. He views the discontent with China as an opportunity for Indian manufacturing firms to influence a shift of operations. “This will have to be backed by government in terms of ease of starting and perhaps some fiscal incentives.”
The electrical segment has taken a hit owing to the pandemic, with the lockdown and manufacturing further expected to be delayed as many companies source components from China and other countries. In Jain’s view, this will lead to a gap in the demand and supply chain.
Panasonic Life Solutions will launch a new eco-friendly Switches series for project clients with innovative features such as toggle-type mechanism and flame retardance. Further, it will introduce an all-new exclusive range of switches under ‘Ziva’ in the current fiscal. On the lighting front, Aggarwal says, “We will be adding a dedicated R&D and testing facility, with an investment of `60 million, which will help us design and make high-quality products for domestic and export markets, and will reduce our new product development timeline by nearly 30 per cent.”
Wipro, too, is working on developing a range of smart and connected IoT-based solutions for commercial office and outdoor applications under its brand umbrella of Internet of Lighting (IoL)®, as Anuj Dhir, Senior Vice President and Business Head, Commercial Lighting Business, Wipro, shares. In the commercial office segment, a new range of products is planned for collaborative areas; while for industry and outdoor segments, the company is working to launch a versatile range of high-performance and high-efficacy products.
This has led to the emergence of connected lighting, transforming lighting to a fully integrated system that can seamlessly connect with a wireless network or Ethernet, allowing users to remotely control, monitor and customise it. “This has multiple applications in smart cities, buildings and homes, making lighting intelligent and personalised,” says Joshi.
Some of Signify’s recent innovations include human-centric lighting; connected lighting; LiFi, a technology in which high-quality LED lighting provides a stable and fast broadband Internet connection through light waves; and 3D-printed luminaires.
Solutions like Power over Ethernet (PoE), wireless control of lighting with BLE technology, LiFi technology for secure data transmission in sensitive areas, centralised monitoring and control of lighting in smart cities are possible with Wipro’s Internet of Lighting (IoL)®. “We are ready to provide PoE-based lighting solutions and inSync™ human-centric lighting solutions for new-age workspaces,” avers Dhir. “We are pioneers in bringing LiFi technology to India and can deliver high speed and secure data transmission through our LED luminaires.”
For Panasonic Life Solutions India, all products and solutions are based upon three pillars: Energy saving, security and comfort. “We are constantly developing lamps and fixtures that offer highest lumens per watt as well as lighting fixtures with inbuilt motion sensors,” says Aggarwal. “Our lighting management controls not only provide the right scenario but enable energy saving.” The firm has forayed into the Connected Living Solutions space with the launch of its IoT and AI-enabled platform, Miraie. It also has switches under its Vetaar platform.
Wipro Lighting, with its Force Green Initiative, promotes sustainable eco-friendly infrastructure. “We are the only lighting company in India to have illuminated more than 55 per cent of the green buildings in the country,” prides Dhir. “We provide for green lighting solutions by promoting the use of advanced LED technology, use of energy optimisation techniques like lighting controls, and the ‘Reduce, Reuse and Recycle’ philosophy.”
Simply replacing inefficient conventional lighting with LEDs would reduce energy consumption by 53 per cent, and making the system intelligent could further improve savings up to 80 per cent, notes Joshi. “In 2018, we invested €236 million in our global sustainable innovation programme, which represents 82 per cent of Signify’s R&D expenses.” In 2018, the firm invested 4.5 per cent of its global sales in R&D. The lighting management system and energy management system of Panasonic Life Solutions India enable optimisation through timer control, daylight sensing and occupancy sensing.
Similarly, under its lighting segment, Goldmedal Electricals only manufactures LED lights, lamps and bulbs.
Buying local will definitely help reduce the capital investment in decorative and functional lighting systems, along with switches, adds Arjun Rathi, Principal Architect and Light Expert, Arjun Rathi Studio.
“Many brands are working with local designers to create customised, exclusive designs – this is the new norm for luxury projects. The residential and hospitality sectors are more style-driven while commercial projects start with functionality and economy.”
While selecting switches, Rathi believes the most important element is the finish. “With a variety of options, finding appropriate finishes that can accentuate the project or blend in has become a core criterion for selection.”
With lighting, many customers are opening up to the idea of using Indian crafts and handmade products rather than mass-produced works. “Most of our clients are keen to use new materials to complement the interiors and create contrasting elements in spaces, which has allowed us to experiment with ceramics, wood and lacquer work, among others, in recent projects,” reveals Rathi.
- SERAPHINA D’SOUZA
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