KEI has been powering requirements across a wide spectrum of sectors
POWER & RENEWABLE ENERGY

KEI has been powering requirements across a wide spectrum of sectors

With existing network in over 55 countries, KEI has added few more to its bucket. Anil Gupta, CMD, KEI Industries, tells more about how KEI expects to leverage this to capture fresh opportunities in the exports segment, with a focus on both domestic and industrial cables and wires.

Tell us about KEI's footprint.
We have a robust distribution network with 1,800+ dealers and distributors, 16,000+ retailers and 200,000+ electricians connected with us through our loyalty program, KEI Connect. To ensure a great customer experience, we have around 36 branch offices and 22 depots across the country for uninterrupted service.

Globally, the company is present in 55+ countries. Our growth strategy in the overseas involves focusing on increasing sales in the existing countries out of exports.

Which sectors does KEI cater to?
KEI has been powering requirements across a wide spectrum of sectors such as power, metro, mono rail, airports, oil and gas, telecommunications, ship building industries, and IT Parks over last five decades.

Our EPC Division offers end-to-end turnkey solutions including engineering, consultancy, and project management for EHV substations, transmission lines, underground cabling, and overhead lines. These services are being delivered across sectors of power, renewables, railways, refineries, petrochemicals, cement, and steel.

Tell us about your recent offerings.
Our recent offering for the real estate sector are communication cables, Fire alarm cables, and solar cables. Communication cables are used to transmit information using currents of various frequencies.

We offer CCTV, telephone cables, CAT 6 UTP cables, and co-axial cables. These cables are typically used for data transmission, Ethernet connections, electronic circuits and networking.

KEI PV Solar cables are designed for connecting photovoltaic power supply systems. These cables can be used indoors and outdoors for flexible and fixed installations with high mechanical strength in extreme weather conditions. They can withstand most environmental conditions that arise in any fixed, mobile, roof or architecturally integrated photovoltaic installation.

Talking about fire alarm cables, these cables are used in high rise buildings, commercial complexes, schools and educational institutions, and hospitals for the connection with security systems like smoke detectors, emergency lightings, exit signboards and fire command centre. These cables are used where the fire safety is utmost important.

Any expansion plans?
We have five state-of-the-art plants located across Rajasthan and Silvassa. We have added 25,400 km cables, 215,000 km house wires/WW and 1,800 MT stainless steel wire manufacturing capacity during FY 2021-22. More investments will be made over the next four to five years in capacity expansion to support future growth. This will involve greenfield projects for increasing plant capacity for LT, HT, and EHV cables. Additionally, debottlenecking projects in existing plants is also a focus.

Tell us about the R&D undertaken.
Our growth trajectory is considerably attributed to a wide product suite that enables us to serve customers across multiple sectors. Through a continuous focus on R&D, we remain committed to developing new and innovative products and improving our competitive edge in the industry.

The R&D facility, which includes an in-house NABL-accredited lab, is always focused on the creation of innovative products. Furthermore, our items have been tested in accordance with multiple international standards.

With existing network in over 55 countries, KEI has added few more to its bucket. Anil Gupta, CMD, KEI Industries, tells more about how KEI expects to leverage this to capture fresh opportunities in the exports segment, with a focus on both domestic and industrial cables and wires. Tell us about KEI's footprint. We have a robust distribution network with 1,800+ dealers and distributors, 16,000+ retailers and 200,000+ electricians connected with us through our loyalty program, KEI Connect. To ensure a great customer experience, we have around 36 branch offices and 22 depots across the country for uninterrupted service. Globally, the company is present in 55+ countries. Our growth strategy in the overseas involves focusing on increasing sales in the existing countries out of exports. Which sectors does KEI cater to? KEI has been powering requirements across a wide spectrum of sectors such as power, metro, mono rail, airports, oil and gas, telecommunications, ship building industries, and IT Parks over last five decades. Our EPC Division offers end-to-end turnkey solutions including engineering, consultancy, and project management for EHV substations, transmission lines, underground cabling, and overhead lines. These services are being delivered across sectors of power, renewables, railways, refineries, petrochemicals, cement, and steel. Tell us about your recent offerings. Our recent offering for the real estate sector are communication cables, Fire alarm cables, and solar cables. Communication cables are used to transmit information using currents of various frequencies. We offer CCTV, telephone cables, CAT 6 UTP cables, and co-axial cables. These cables are typically used for data transmission, Ethernet connections, electronic circuits and networking. KEI PV Solar cables are designed for connecting photovoltaic power supply systems. These cables can be used indoors and outdoors for flexible and fixed installations with high mechanical strength in extreme weather conditions. They can withstand most environmental conditions that arise in any fixed, mobile, roof or architecturally integrated photovoltaic installation. Talking about fire alarm cables, these cables are used in high rise buildings, commercial complexes, schools and educational institutions, and hospitals for the connection with security systems like smoke detectors, emergency lightings, exit signboards and fire command centre. These cables are used where the fire safety is utmost important. Any expansion plans? We have five state-of-the-art plants located across Rajasthan and Silvassa. We have added 25,400 km cables, 215,000 km house wires/WW and 1,800 MT stainless steel wire manufacturing capacity during FY 2021-22. More investments will be made over the next four to five years in capacity expansion to support future growth. This will involve greenfield projects for increasing plant capacity for LT, HT, and EHV cables. Additionally, debottlenecking projects in existing plants is also a focus. Tell us about the R&D undertaken. Our growth trajectory is considerably attributed to a wide product suite that enables us to serve customers across multiple sectors. Through a continuous focus on R&D, we remain committed to developing new and innovative products and improving our competitive edge in the industry. The R&D facility, which includes an in-house NABL-accredited lab, is always focused on the creation of innovative products. Furthermore, our items have been tested in accordance with multiple international standards.

Next Story
Real Estate

Dharavi Rising

Dharavi, Asia’s largest informal settlement, stands on the cusp of a historic transformation. With an ambitious urban renewal project finally taking shape, millions of residents are looking ahead with hope. But delivering a project of this scale brings immense challenges – from land acquisition to rehabilitate ineligible residents outside Dharavi and rehabilitation to infrastructure development. It also requires balancing commercial goals with deep-rooted social impact. At the helm is SVR Srinivas, IAS, CEO & Officer on Special Duty, Dharavi Redevelopment Project (DRP), Government..

Next Story
Real Estate

MLDL Records 20.4% Growth in Pre-Sales

Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, announced its financial results for the quarter ended March 31, 2025. In line with INDAS 115, the company recognises revenues using the completion of contract method. Key highlights FY25: Consolidated sales (Residential and IC&IC) of Rs 32.99 billion. Gross development value (GDV) additions in FY25 were Rs 1.81 trillion compared to Rs 440 billion in FY24 (~4x growth). Residential pre-sales of Rs 28.04 billion in FY25, reflecting 20.4% growth o..

Next Story
Infrastructure Transport

UCSL Delivers India's First Green Cargo Vessel to Norway

In a landmark achievement for Indian shipbuilding and the Atma Nirbhar Bharat initiative, Udupi Cochin Shipyard Limited (UCSL), a subsidiary of Cochin Shipyard Limited (CSL), has delivered the first of six next-generation green cargo vessels to Norway-based Wilson Ship Management AS, Europe’s largest short-sea shipping operator. The 3,800 DWT vessel, named Wilson Eco 1, was handed over during a ceremony at New Mangalore Port. The delivery is part of a Rs 5.06 billion project supported by Norway’s green maritime funding programme, marking India's entry into the European eco-friendly ca..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?