Geberit in India has every reason to celebrate, as over 100 high-rises in the sixth largest metropolis in the world are equipped with Geberit SuperTube. What Mumbai has accomplished has set a remarkable example that is poised to be replicated in other Indian cities. Mumbai's skyline is truly impressive and is home to over 20 million people. Of the 17 tallest buildings in India, an astounding 16 proudly stand in Mumbai, including the top five. Geberit has made its mark in over 100 of these high-rise towers with its innovative SuperTube technology, which was launched in 2019. You can sense the excitement in Marketing Head, Manohar GM’s voice. “This is a big achievement for Geberit India – and the reason for a new campaign”, he says. No wonder: It's the first time in the history of Geberit SuperTube; over 100 installations in one single city. The major success in Mumbai heralds a new era for SuperTube in India. A grand event, attended by Geberit representatives and over 150 customers, celebrated the 100-plus SuperTube projects. During the event, Managing Director Abubaker Koya highlighted the crucial factors that contributed to this remarkable feat. A specialized group, led by Head of Technical Services and Product Management Andreas Mosebach, discussed the initial challenges they encountered, emphasizing the transformative role played by the Geberit Sales and Marketing Team together with its partners in shifting the mindset towards SuperTube.A new slogan Managing Director, Abubaker Koya confidently states, The system has caught on with us. Consequently, the new campaign slogan becomes, If it's high-rise, it must be Geberit - firmly establishing Geberit SuperTube as synonymous with high-rise buildings. Moving forward, Geberit in India recognizes the need to continue promoting the SuperTube solution with concrete facts. With the successful campaign underway and feedback from enthusiastic customers, the company now sets its sights on the next major cities: Hyderabad and Delhi, which are destined to become the new SuperTube hotspots.(Communication by the management of the company)