India’s construction sector is expanding rapidly — from metros to villages, activity is surging in roads, bridges, homes, and industrial infrastructure. To support this growth, contractors, builders and machine operators need reliable equipment. However, making the right machinery choice is often confusing and overwhelming. Buyers frequently face uncertainty — not just over which brand to trust, but over which machine type suits their need. Should one opt for an excavator or backhoe loader? Is it more economical to buy one medium excavator or two smaller ones? Should they buy new or used? Is leasing better? How does one evaluate price, financing, or insurance options? These concerns often go unanswered. In the absence of clear, unbiased guidance, many buyers make decisions they later regret. To address this gap, DesiMachines.com was launched three months ago as a digital platform designed to help buyers choose the right construction equipment. The platform is already seeing traction across India.  “Aapke mehnat ka paisa hai.”  Your hard-earned money deserves the right machine — no more, no less. What is DesiMachines.com?  Desi Machines is a digital marketplace for construction, earthmoving, and mining equipment. It enables users to:  ✅ Explore machines from multiple brands  ✅ Compare specifications and models  ✅ Identify equipment that fits their exact requirement  ✅ Access buying, financing and insurance options — all in one place Importantly, Desi Machines is not a seller. It does not promote any one brand. The platform’s core mission is to offer complete transparency so buyers can “suno sabki, chuno apni.” Why it matters  Construction equipment like excavators, loaders, dumpers, crushers and concrete machines are high-value, technical purchases. A wrong decision can lead to financial losses. For contractors in Tier 2, Tier 3 cities and rural areas, expert advice and comparison tools are often lacking. Desi Machines bridges this gap by making it easier for every buyer — regardless of location — to make informed decisions on par with major urban firms. Helping brands expand their reach  Desi Machines also helps emerging and challenger OEMs enter the Indian market more efficiently. Many such brands produce high-quality equipment but struggle with dealer penetration. Through DesiMachines.com, they can connect with buyers in underserved regions. This creates a win-win:   - Buyers get more choices - Brands expand visibility and sales Meet the founder  Saurav Agarwal, founder of Desi Machines, brings over 11 years of industry experience. He began as a SANY Heavy Industries dealer in West Bengal, later launching PromotEdge — a marketing firm that worked with major construction equipment OEMs. He observed a critical issue.  “Availability is just one part of the problem. The real challenge is the lack of clear guidance, transparent information, and trust in the buying process. Most contractors don’t know if they’re making the right choice — in terms of machine type, size, price, financing, or even brand. They end up relying on local dealers or word-of-mouth, which can be limited or biased. With Desi Machines, we’re changing that. We’re making the process data-driven, fair, and buyer-friendly — so people can choose what’s truly right for them, not just what’s close or familiar.” His vision gave rise to Desi Machines — a platform built on transparency, simplicity, and trust. What lies ahead  The response has been encouraging. Contractors are adopting the platform, OEMs and financiers are showing interest, and investor attention is growing. Desi Machines plans to scale further by adding more machines, brands and support services — aiming to become a complete solution for construction equipment procurement. In conclusion  As India continues to build its future, Desi Machines aims to empower the people behind the progress. Be it a contractor in Jharkhand, an EPC player in Mumbai, or a dealer in Gujarat — this platform is designed with them in mind. Visit www.DesiMachines.com  Suno sabki. Chuno apni.